<?xml version="1.0" encoding="UTF-8"?><!--RSS generated by Windows SharePoint Services V3 RSS Generator on 5/19/2012 7:37:28 PM--><?xml-stylesheet type="text/xsl" href="/_layouts/RssXslt.aspx?List=a31490cd-d268-4b23-a556-d83ee56a4ed7" version="1.0"?><rss version="2.0"><channel><title>Your Story Alive</title><link>http://www.yourstoryalive.com</link><description>RSS feed for the Posts list.</description><lastBuildDate>Sat, 19 May 2012 23:37:28 GMT</lastBuildDate><generator>SharePoint CKS:EBE</generator><ttl>60</ttl><image><title>Your Story Alive</title><url>http://www.yourstoryalive.com/_layouts/images/homepage.gif</url><link>http://www.yourstoryalive.com</link></image><item><title>EWI Worldwide Grows Events Division with Hiring of David DiPuma</title><link>http://www.yourstoryalive.com/archive/2012/05/15/EWI-Grows-With-David-DiPuma.aspx</link><guid isPermaLink="False">/archive/2012/05/15/EWI-Grows-With-David-DiPuma.aspx</guid><description><![CDATA[We're pleased to share that we've hired David DiPuma as Creative Producer and Event Manager in our Events Division. DiPuma will be responsible for developing the creative strategy and integrated approach to clients’ event experience while helping them achieve overall program objectives. Prior to joi... (More)]]></description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Katie</dc:creator><pubDate>Tue, 15 May 2012 14:57:00 GMT</pubDate><category domain="http://www.yourstoryalive.com/archive/tags/Business Theatre/default.aspx">Business Theatre</category><category domain="http://www.yourstoryalive.com/archive/tags/People/default.aspx">People</category><category domain="http://www.yourstoryalive.com/archive/tags/Special Events/default.aspx">Special Events</category><category domain="http://www.yourstoryalive.com/archive/tags/Social Media/default.aspx">Social Media</category><category domain="http://www.yourstoryalive.com/archive/tags/Product Launch/default.aspx">Product Launch</category><category domain="http://www.yourstoryalive.com/archive/tags/Promotions/default.aspx">Promotions</category></item><item><title>Event Marketing Summit: Embracing the Revolution</title><link>http://www.yourstoryalive.com/archive/2012/04/27/event-marketing-summit.aspx</link><guid isPermaLink="False">/archive/2012/04/27/event-marketing-summit.aspx</guid><description><![CDATA[Next week, we'll be joining hundreds of industry peers at the Event Marketing Summit in Chicago. We're excited about this event for a number of reasons - to learn about the latest in the industry, talk about trends, benchmarking in the industry and more - and one of the topics we're most interested ... (More)]]></description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Katie</dc:creator><pubDate>Fri, 27 Apr 2012 16:26:00 GMT</pubDate><category domain="http://www.yourstoryalive.com/archive/tags/Brand Stories/default.aspx">Brand Stories</category><category domain="http://www.yourstoryalive.com/archive/tags/Special Events/default.aspx">Special Events</category><category domain="http://www.yourstoryalive.com/archive/tags/Technology/default.aspx">Technology</category><category domain="http://www.yourstoryalive.com/archive/tags/Social Media/default.aspx">Social Media</category><category domain="http://www.yourstoryalive.com/archive/tags/Innovation/default.aspx">Innovation</category><category domain="http://www.yourstoryalive.com/archive/tags/Product Launch/default.aspx">Product Launch</category><category domain="http://www.yourstoryalive.com/archive/tags/Promotions/default.aspx">Promotions</category></item><item><title>Under the Sea with Surface Development</title><link>http://www.yourstoryalive.com/archive/2012/04/26/under-the-sea-surface-development.aspx</link><guid isPermaLink="False">/archive/2012/04/26/under-the-sea-surface-development.aspx</guid><description><![CDATA[We just
launched the Mystic Aquarium's &quot;12,450 Feet Below&quot; exhibit in
partnership with Delaney Designs and Mystic Aquarium. As part of this exhibit
we built five applications on the Microsoft Surface v2 platform using SUR40
tables. These applications included relatively simple photo an... (More)]]></description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Alex Nichols</dc:creator><pubDate>Thu, 26 Apr 2012 13:48:00 GMT</pubDate><category domain="http://www.yourstoryalive.com/archive/tags/Cool Stuff/default.aspx">Cool Stuff</category><category domain="http://www.yourstoryalive.com/archive/tags/Innovation/default.aspx">Innovation</category><category domain="http://www.yourstoryalive.com/archive/tags/Interactives/default.aspx">Interactives</category><category domain="http://www.yourstoryalive.com/archive/tags/Museums &amp; Attractions/default.aspx">Museums &amp; Attractions</category><category domain="http://www.yourstoryalive.com/archive/tags/Technology/default.aspx">Technology</category></item><item><title>Ideas Brought to Life</title><link>http://www.yourstoryalive.com/archive/2012/04/20/Live-Ideas.aspx</link><guid isPermaLink="False">/archive/2012/04/20/Live-Ideas.aspx</guid><description><![CDATA[Check out these animated videos from RSA, which explain complex ideas and concepts through the use of live illustrated storyboards. ]]></description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Katie</dc:creator><pubDate>Fri, 20 Apr 2012 08:16:00 GMT</pubDate></item><item><title>Titanic Exhibit Marks 100th Anniversary</title><link>http://www.yourstoryalive.com/archive/2012/04/05/Titanic-Exhibit.aspx</link><guid isPermaLink="False">/archive/2012/04/05/Titanic-Exhibit.aspx</guid><description><![CDATA[Above is an image of just one of the interactives attendees will experience at the exhibit.On Thursday, April 12, Sea Research Foundation, operator of Mystic Aquarium in Mystic, Conn., will open its major new exhibit -- Titanic – 12,450 Feet Below -- located at Mystic Aquarium’s newly renamed Ocean ... (More)]]></description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Katie</dc:creator><pubDate>Thu, 05 Apr 2012 12:35:00 GMT</pubDate><category domain="http://www.yourstoryalive.com/archive/tags/Architecture/default.aspx">Architecture</category><category domain="http://www.yourstoryalive.com/archive/tags/Brand Stories/default.aspx">Brand Stories</category><category domain="http://www.yourstoryalive.com/archive/tags/Cool Stuff/default.aspx">Cool Stuff</category><category domain="http://www.yourstoryalive.com/archive/tags/Environmental Design/default.aspx">Environmental Design</category><category domain="http://www.yourstoryalive.com/archive/tags/Exhibits/default.aspx">Exhibits</category><category domain="http://www.yourstoryalive.com/archive/tags/Graphic Design/default.aspx">Graphic Design</category><category domain="http://www.yourstoryalive.com/archive/tags/Interactives/default.aspx">Interactives</category><category domain="http://www.yourstoryalive.com/archive/tags/Museums &amp; Attractions/default.aspx">Museums &amp; Attractions</category><category domain="http://www.yourstoryalive.com/archive/tags/Pop Culture/default.aspx">Pop Culture</category><category domain="http://www.yourstoryalive.com/archive/tags/Technology/default.aspx">Technology</category></item><item><title>The Importance of Brand Consistency</title><link>http://www.yourstoryalive.com/archive/2012/04/02/Brand-Consistency.aspx</link><guid isPermaLink="False">/archive/2012/04/02/Brand-Consistency.aspx</guid><description><![CDATA[It's important to be consistent. Seems simple, but sometimes brands and campaigns can be led astray by lackluster metrics or feedback.This morning, I read an (older but good) article from Jeff Perkins of Autotrader, who wrote &quot;Patience with campaigns is a brand virtue.&quot;One of my favorite q... (More)]]></description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Katie</dc:creator><pubDate>Mon, 02 Apr 2012 13:37:00 GMT</pubDate><category domain="http://www.yourstoryalive.com/archive/tags/Brand Stories/default.aspx">Brand Stories</category><category domain="http://www.yourstoryalive.com/archive/tags/Advertising/default.aspx">Advertising</category><category domain="http://www.yourstoryalive.com/archive/tags/Media/default.aspx">Media</category><category domain="http://www.yourstoryalive.com/archive/tags/Promotions/default.aspx">Promotions</category></item><item><title>Feeling Good about the Future of Tradeshows</title><link>http://www.yourstoryalive.com/archive/2012/03/23/Future-of-Tradeshows.aspx</link><guid isPermaLink="False">/archive/2012/03/23/Future-of-Tradeshows.aspx</guid><description><![CDATA[Early predictors - both anectodal and financial - are showing that 2012 is an optimistic year for exhibitors. According to the recently released 2012 Economic Outlook by EXHIBITOR magazine, a third of 500 surveyed companies have larger budgets this year than last. Although it goes unsaid that the ma... (More)]]></description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Katie</dc:creator><pubDate>Fri, 23 Mar 2012 16:25:00 GMT</pubDate><category domain="http://www.yourstoryalive.com/archive/tags/Exhibits/default.aspx">Exhibits</category><category domain="http://www.yourstoryalive.com/archive/tags/Global Design/default.aspx">Global Design</category><category domain="http://www.yourstoryalive.com/archive/tags/Global Programs/default.aspx">Global Programs</category><category domain="http://www.yourstoryalive.com/archive/tags/Technology/default.aspx">Technology</category><category domain="http://www.yourstoryalive.com/archive/tags/Interactives/default.aspx">Interactives</category></item><item><title> Going with that 'gut' feeling</title><link>http://www.yourstoryalive.com/archive/2012/03/15/Gut-Feeling.aspx</link><guid isPermaLink="False">/archive/2012/03/15/Gut-Feeling.aspx</guid><description><![CDATA[Earlier this week at SXSW, BBH Labs decided to make homeless people in Austin walking Hotspots, giving each individual devices, paying them for six hours of work and suggesitng SXSW attendees give a $2 donation to the individual for 15 minutes of time.  the stunt, designed to represent &quot;a moder... (More)]]></description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Katie</dc:creator><pubDate>Thu, 15 Mar 2012 10:43:00 GMT</pubDate><category domain="http://www.yourstoryalive.com/archive/tags/Brand Stories/default.aspx">Brand Stories</category><category domain="http://www.yourstoryalive.com/archive/tags/Guerrilla Marketing/default.aspx">Guerrilla Marketing</category><category domain="http://www.yourstoryalive.com/archive/tags/People/default.aspx">People</category><category domain="http://www.yourstoryalive.com/archive/tags/Technology/default.aspx">Technology</category></item><item><title>International Cultural Protocol at EXHIBITOR</title><link>http://www.yourstoryalive.com/archive/2012/03/09/InternationalCultural-Protocol.aspx</link><guid isPermaLink="False">/archive/2012/03/09/InternationalCultural-Protocol.aspx</guid><description><![CDATA[I just got back from my first EXHIBITOR Show as a speaker, with my colleagues Benedict Meissner from our European division in Hamburg and Andy Austin from EWI’s Digital Engagements division.  Our Sunday morning half-day workshop on International Cultural Protocol was a great learning opportunity for... (More)]]></description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Susan Henderson</dc:creator><pubDate>Fri, 09 Mar 2012 16:38:00 GMT</pubDate></item><item><title>Making social media work smarter for event marketers</title><link>http://www.yourstoryalive.com/archive/2012/02/23/Smarter-Social-Media.aspx</link><guid isPermaLink="False">/archive/2012/02/23/Smarter-Social-Media.aspx</guid><description><![CDATA[



When you think about extending a brand's presence beyond the show floor, social media is a natural go-to answer. However, when listening to a Webinar earler this week on the Event Marketing institute's EventTrack 2012: Event &amp; Experiential Marketing Industry Forecast &amp; Best Practices... (More)]]></description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Katie</dc:creator><pubDate>Thu, 23 Feb 2012 13:52:00 GMT</pubDate><category domain="http://www.yourstoryalive.com/archive/tags/Brand Stories/default.aspx">Brand Stories</category><category domain="http://www.yourstoryalive.com/archive/tags/Social Media/default.aspx">Social Media</category><category domain="http://www.yourstoryalive.com/archive/tags/Pop Culture/default.aspx">Pop Culture</category><category domain="http://www.yourstoryalive.com/archive/tags/People/default.aspx">People</category><category domain="http://www.yourstoryalive.com/archive/tags/Music/default.aspx">Music</category><category domain="http://www.yourstoryalive.com/archive/tags/Creative Inspirations/default.aspx">Creative Inspirations</category></item></channel></rss>
