Photo courtest of muppetwokia.com

The idea of a green initiative with any kind of business isn’t new, and within the exhibit design business it’s been around for decades. But, some companies still choose not to use these environmentally friendly materials for reasons that range from cost to timeline and more.  While it can be more expensive to maintain a green initiative while designing and executing your booth space, there are many ways that you can integrate green without busting budgets and think of it as an investment in materials or even processes.

Below are three easy ideas to go green, as featured in EXHIBITOR magazine’s recent article, “Green Exhibiting.”

1.    Take baby steps in introducing green elements into your space. Having the entire booth be green is great, but not necessary. Make small changes such as using biodegradable materials on some surfaces of the booth or reusing furniture from another design.

2.    Reduce the weight of your booth. Use lightweight materials (from fabrics to the newest materials on the market) to help lower your carbon footprint and make your booth more environmentally friendly.

3.    Reduce handouts at the show. 80 percent of paper literature ends up in the garbage. To reduce the amount of trash your company is creating try using an interactive display within your booth and offer a link to email a downloadable file.

With every new year of exhibiting that passes, these ideas and materials may become less expensive, but the message that your company sends about its ability to plan and consider alternative solutions only grows. By instituting these small green practices within booth construction it can make a big difference.