Your Story Alive

YSA

EWI Worldwide

Green Supercar?

Posted byMike Opipari

Ronn Motor Co. of Austin, TX manufactures the 40-mpg eco-exotic Scorpion, capable of delivering the caliber of outstanding performance expected from a 200 mph supercar.
The Scorpion(TM) power train is centered on the technically advanced Acura 3.5 liter V-tec Type S engine coupled with a six speed synchronous manual transmission. These engines are widely known for their superior engineering, high horsepower, lightweight and reliability.

What makes this car different however is the on-board Hydrogen-On-Demand system, which provides 130-octane hydrogen during vehicle operation through electrolysis of water using the power generated from the vehicles electrical system. A small amount of hydrogen is added to the vehicles intake air/fuel mixture, in ratios of 30-50%, to achieve lower emissions and vastly improved fuel economy. This allows the engine to operate with less fossil fuel. 

The end result is a 2,100-pound car that is capable of accelerating from 0-60 in 3.5 seconds, all with a price tag of $150,000.

The Scorpion is slated for a reveal at this year’s SEMA Show in Las Vegas.

 
 

How Smart is your Vending Machine?

Posted byLaura DeMeulemeester
Auto Vending Machine - Smart Idea (GALLERY)
 
 
Located in a Japanese train station with high traffic volumes, Smart had a lot of fun with this vending machine.
 
 
Auto Vending Machine - Smart Idea (GALLERY)
 
 
Auto Vending Machine - Smart Idea (GALLERY)
 
 
 

Live Communications Leap Forward at Auto China 08

Posted byMatt Hubbard
 
 
 
 
Greetings from Beijing, home of Auto China 2008, and in a few months, the Olympic Games.  I've spent the last two days in Beijing taking in this massive auto exhibition during press days.  Understanding the importance of the China market to the global auto industry, I was anxious to see the progress being made in the development of live communications here.  And boy, did it deliver. 
 
I saw design and technology that is beginning to rival major auto shows in Frankfurt and Detroit. Press events featuring top stories and top brass.  Significant investments made at every level of the industry, including luxury brands fighting for their share of China's young money. 
 
Overall, the quality of the communications is beginning to catch up with the sheer scale of it, and that's an exciting prospect for marketers looking to Chinese partners for support penetrating this market.  Clearly, there is still significant progress that has to be made before marketers can expect a consistently good product from a wide variety of live agencies in China.  But Auto China 08 represents a significant step forward in the development of quality live communications.  I can't wait to see what the Olympics and 2010 Expo will do to advance this cause! 
 
 
About YSA
Developed by the creatives of EWI Worldwide to inform, inspire and engage.  YSA promotes innovation and creativity within the world of Live Communications, by sharing fresh ideas and creative applications from a variety of perspectives.
 
"Creative in our industry is no longer about architecture and design, but understanding the most effective means of communicating a client's story and meeting their business objectives.  We built YSA to provide a source of inspiration in our industry, where creative and storytelling come together to achieve a higher meaning and a greater result."
                      -- Bud Price, CCO, EWI Worldwide 
 
For more on "Live Communications", visit www.ewiworldwide.com.

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