Your Story Alive: A Live Communications Blog

June 30, 2010 6:10 PM

The way I travel. Don't you?

Posted byElijah B'Sheart

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February 10, 2009 3:34 PM

Ford knows how to Celebrate a Brand

Posted byAngela Heiple

Building excitement on the eve of the LA Auto Show, Ford invited 800 Mustang enthusiasts and a couple hundred key media to the Barker Hangar in Santa Monica for an unforgettable event last November. The event was to introduce the new 2010 Mustang line-up, but more importantly celebrate and promote the Mustang brand in that moment in time and beyond. Our team of producers were privileged enough to work with Ford in creating it.

Rather than stopping at the production of a 20-minute theatrical reveal and presentation experience, Ford expanded the launch into a 3 hour event, complete with Mustang and racing themed stunts and interactives, special appearances by Mustang legends (both vehicles and people), keepsake giveaways and a guest-generated Mustang car show.

It was broadcast live on the Speed Channel and picked up by other media such as this behind-the-scenes video I just ran across on Garage419.com. It really captures the essence of the event and the production that went into it. Before you push play, note that typical set up for an event of this nature is 4-5 days. Our crew had 40 hours. Everything went off on time and without a hitch! Thanks Garage419 for such great coverage.

Tags: Brand Stories, Business Theatre, Product Launch, Transportation

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August 22, 2008 3:31 PM

Green Supercar?

Posted byMike Opipari

Ronn Motor Co. of Austin, TX manufactures the 40-mpg eco-exotic Scorpion, capable of delivering the caliber of outstanding performance expected from a 200 mph supercar.
The Scorpion(TM) power train is centered on the technically advanced Acura 3.5 liter V-tec Type S engine coupled with a six speed synchronous manual transmission. These engines are widely known for their superior engineering, high horsepower, lightweight and reliability.

What makes this car different however is the on-board Hydrogen-On-Demand system, which provides 130-octane hydrogen during vehicle operation through electrolysis of water using the power generated from the vehicles electrical system. A small amount of hydrogen is added to the vehicles intake air/fuel mixture, in ratios of 30-50%, to achieve lower emissions and vastly improved fuel economy. This allows the engine to operate with less fossil fuel.

The end result is a 2,100-pound car that is capable of accelerating from 0-60 in 3.5 seconds, all with a price tag of $150,000.

The Scorpion is slated for a reveal at this year’s SEMA Show in Las Vegas.

Tags: Transportation, Technology, Green Design

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June 17, 2008 7:49 AM

How Smart is your Vending Machine?

Posted byLaura DeMeulemeester

Auto Vending Machine - Smart Idea (GALLERY)

Located in a Japanese train station with high traffic volumes, Smart had a lot of fun with this vending machine.

Tags: Advertising, Transportation

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April 21, 2008 10:36 AM

Live Communications Leap Forward at Auto China 08

Posted byMatt Hubbard

Greetings from Beijing, home of Auto China 2008, and in a few months, the Olympic Games. I've spent the last two days in Beijing taking in this massive auto exhibition during press days. Understanding the importance of the China market to the global auto industry, I was anxious to see the progress being made in the development of live communications here. And boy, did it deliver.

I saw design and technology that is beginning to rival major auto shows in Frankfurt and Detroit. Press events featuring top stories and top brass. Significant investments made at every level of the industry, including luxury brands fighting for their share of China's young money.

Overall, the quality of the communications is beginning to catch up with the sheer scale of it, and that's an exciting prospect for marketers looking to Chinese partners for support penetrating this market. Clearly, there is still significant progress that has to be made before marketers can expect a consistently good product from a wide variety of live agencies in China. But Auto China 08 represents a significant step forward in the development of quality live communications. I can't wait to see what the Olympics and 2010 Expo will do to advance this cause!

Tags: Exhibits, Technology, Transportation, Global Design

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Your Story Alive

YSA

EWI Worldwide

The way I travel. Don't you?

Ford knows how to Celebrate a Brand

Green Supercar?

How Smart is your Vending Machine?

Live Communications Leap Forward at Auto China 08