May 15, 2012 2:57 PM
Posted byKatie
We're pleased to share that we've hired David DiPuma as Creative Producer and Event Manager in our Events Division. DiPuma will be responsible for developing the creative strategy and integrated approach to clients’ event experience while helping them achieve overall program objectives.
Prior to joining EWI Worldwide, DiPuma ran his own consulting and marketing agency, where he provided business and event marketing strategies and event production for a variety of well-known corporations, including CIBA Vision, Habitat for Humanity, Hands on Network, Novartis, Points of Light Institute, Spanx, the College Board and Wal-Mart. DiPuma is also an accomplished speaker and session facilitator at meeting industry conferences and meetings nationwide, involved in the Georgia Chapter of Meeting Planners International (GAMPI) and is the recipient of multiple awards for his contribution and expertise in the meetings and events industry.
DiPuma will be based in Atlanta, Ga.
Please just us in extending him a warm welcome!
April 27, 2012 4:26 PM
Posted byKatie
Next week, we'll be joining hundreds of industry peers at the
Event Marketing Summit in Chicago.
We're excited about this event for a number of reasons - to learn about the latest in the industry, talk about trends, benchmarking in the industry and more - and one of the topics we're most interested in is how technology is changing the industry and the way that we approach live events.
We hope you can join us at the Tuesday 8 a.m. keynote, "
Disruption at the door: Change is on the way." Scott Schenker, VP-Global Events from SAP will be presenting how digital and social media are causing a fundamental shift in events - and though it hasn't affected the industry full-force, the change is in motion.
We'd love to hear your thoughts on this POV - and will blog about what was shared after the keynote. We'll also be live-Tweeting throughout the summit, so please follow us at www.twitter.com/yourstoryalive.
October 05, 2011 10:51 AM
Posted byEli
IBM celebrates its 100-year anniversary, taking us on a
journey where past, present and future collide. A striking 123’ wall captures a
live data stream that artfully evolves into gorgeous data visualizations.
Further down the path are 40 screens that narrate a film featuring
our quest for progress. The visual then turns the screens into a multi-touch interactive
to further enhance the learning experience of the potential of science and
information technology that can make the world work better.
The
THINK Exhibit was open to the public from September 23 to October 23 at Lincoln
Center in New York.
"Eventually
everything connects - people, ideas, objects. The quality of the connections is
the key to quality per se."
Charles Eames
Tags:
Technology,
Special Events,
Pop-Up Retail,
Pop Culture,
Museums & Attractions,
Media,
Interactives,
Innovation,
Creative Inspirations,
Cool Stuff,
Brand Stories
September 20, 2011 11:16 AM
Posted byAmy Pesa
The reporting guidelines of the Sunshine Act, first introduced as part of the Healthcare Reform Law, will be published and publicized on October 1. These reports are designed to capture all payments made by drug, medical device and medical supply manufacturers and group purchasing organizations to physicians and teaching hospitals after recording January 1, 2012 and are to be reported March 31, 2013.
While some may see further restriction in the implementation of this Act, there is much opportunity in the changes that will take place for marketers today. Here are our predictions on how the Sunshine Act and the October 1 guidelines will affect the way the event marketing industry does business:
- Accountable Consumers. Marketing will be more involved than ever before as businesses work together to transition consumers into educated buyers. With so many decisions to make from choosing their own plan to their preferred medical device or drug - engaging with consumers, the ultimate buyer, will become a big part of the go-to-market strategy. Marketers will be challenged to deliver content that is understandable, transparent, conversational and secure. Further, all channels – events, conventions, social and virtual – will be required to complete this generational transition.
- Digital Engagements. To enhance the experiences at tradeshows and events by simplifying a complex story and differentiating themselves from competitors, healthcare marketers will continue to invest in technologies such as 3D, virtual programs, Augmented Reality and other personalized experiences to help bring the intangible benefits and outcomes to life.
- Partnerships with associations will evolve. Associations and exhibitors will continue to collaborate on the intangible benefits of their annual conventions and exhibits in doing so; the industry will be positioned to provide communication tools to members about the educational value of these events. We believe this progressive level of communication will enable the healthcare conventions and exhibits ecosystem to thrive with Sunshine Act.
August 04, 2011 4:24 PM
Posted byKatie
EWI Worldwide has hired Susan Henderson as Director of Client Services in the Events Division. In this role, Susan will be primarily responsible for developing U.S.-based corporate events and hospitality programs. She will also be leading opportunities for growth within conferences, sponsorship activations and customer events.
We’re excited to have her on board, and we think you will be too. Susan is an events expert, having 20 years experience running her own destination management company in Atlanta. She’s a Certified Meeting Professional and has worked with Coca-Cola, GE, Home Depot, Microsoft, NBC and Pfizer. She’s also a frequent speaker in the events industry circuit, not to mention contributing author to published whitepaper and a university and college textbook.
Read more about her here and if you haven’t already, stay on top of EWI news like this from our Twitter page.
July 18, 2011 3:00 PM
Posted byKatie
Since joining Foursquare, I’ve been intrigued (and pleasantly surprised) by those companies that have been using the geolocation site to successfully connect with clients and customers—from honoring their “mayors” (the person who “checks in” at their business the most) to frequent visitors and even the newcomers—building a community and subsequently driving sales along the way.
While Foursquare continues to gain popularity, reaching 10 million users in June, it’s an interesting exercise to look at the ways businesses have been using it, and how you can use it in any number of settings or venues:
- Customer intel: The people who check in on Foursquare have to be in or nearby your business to do so—which means they’re not sitting behind a computer at home, they’re out at about, and can give you an idea of what a slice of your customers like about your company. Some may post about their favorite food or product. Or, they might have a favorite time of the week or even day to stop by. This can help you decide on the right specials or sales and when you should promote them.
- Brand ambassadors: Foursquare users are your friends, and they should be treated as such. I know of one restaurant, Mudgie’s Deli in Detroit, which used to give its mayor a free meal or sweet deals every time this person stopped in. It’s like giving out members rewards cards with no overhead and a built-in customer incentive accessible to anyone. Plus, once your visitor has posted their Foursquare check-in to Twitter or Facebook, your visibility has automatically been extended to their social communities.
- Word-of-mouth advertising: Like Facebook and Twitter, Foursquare gives you an additional dimension for getting the word out—for free. You can use Foursquare to post deals and discounts, which means that when people check in to your business, they’ll see these opportunities before they order or check out, optimizing the likelihood of a sale. This can also be used during events, whether you’re looking to give away a prize, offer incentives or extend your brand online.
Foursquare may be viewed as one of the less-used social media outlets out there, but don’t brush it off just yet. Now is the perfect time to experiment with this tool, get creative in your thinking and see how it can benefit your business—regardless of what product or service you provide.
July 19, 2010 2:44 PM
Posted byBenedict
The world's fair EXPO 2010 Shanghai is an exposition of pure superlatives: more than 130 country pavilions spread out in a newly built area a little more than 5 square kiometers at both shores of the Huang river in Shanghai. The organizers expect 70 million visitors from May to October. More than 5 million of them will have seen the German Pavilion - one of the top favorite pavilions with cues of up to six hours waiting time for the many Chinese and few foreign visitors.
50,000 sq ft of the futuristic design building that occupies a space of 65,000 sq ft house is an exhibition that was engineered, fabricated and installed by EWI Worldwide's Europe- and China-divisions. For about a year, we worked on what is now beautifully documented in this video.
Tags:
May 11, 2010 7:17 AM
Posted byKeith
Our Praxair client just sent along this photo -- shot of the video we created for them as it appears on the exterior screen of the USA Pavilion at World Expo, Shanghai. Praxair is an official sponsor of the USA Pavilion.
Tags:
February 10, 2010 11:25 AM
Posted byEli
The true object of all human life is play.
-G.K.Chesterton
Tags:
November 06, 2009 6:45 PM
Posted byErin Hsu
Nov. 4th, 2009, the organizer of Colombia 2010 Shanghai Expo Project held a training section for a group of Colombia exchange students in EWI Shanghai office, the China Operations Director for Colombia Section of Expo 2010 Mr. Juan Pablo Cavelier was training those volunteer students about the site service. Colombia pavilion at Expo 2010 is a rental pavilion occupied around 1000 sqm.
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