We're pleased to share that we've hired David DiPuma as Creative Producer and Event Manager in our Events Division. DiPuma will be responsible for developing the creative strategy and integrated approach to clients’ event experience while helping them achieve overall program objectives.
Prior to joining EWI Worldwide, DiPuma ran his own consulting and marketing agency, where he provided business and event marketing strategies and event production for a variety of well-known corporations, including CIBA Vision, Habitat for Humanity, Hands on Network, Novartis, Points of Light Institute, Spanx, the College Board and Wal-Mart. DiPuma is also an accomplished speaker and session facilitator at meeting industry conferences and meetings nationwide, involved in the Georgia Chapter of Meeting Planners International (GAMPI) and is the recipient of multiple awards for his contribution and expertise in the meetings and events industry.
DiPuma will be based in Atlanta, Ga.
Please just us in extending him a warm welcome!
When you think “technology” and “trade show” – it’s hard not to think iPad.
Regardless of the industry or specific event, this iconic tool is showing up everywhere, and for good reason. It’s adaptable, allows for personalization and as a consumer-facing tool, it can be a less expensive option than others available on the market. And, according to a recent whitepaper by TBA Global, Gartner predicts that the number of iPad users could increase to 100 million by 2012, with an average of 6,000 new iPad apps available each month.
For many, the fact that this tool is quickly becoming ubiquitous is good enough reason to jump on the bandwagon. However, before you sprint to your closest Apple store, follow the next four best practices to ensure that your technology tools are being used in a strategic, thoughtful way that reflects your brand:
Know your audience: How do you want your consumers to interact with your brand? How can you transform your brand in such a way that the technology reflects your values while being engaging, informative and an extension of your sales team?
Content is king: In any platform, this old adage holds true. Just as your communications need to always add value to the interactions customers have with your brand, this needs to be carried over to your iPads and any other technology to bring to the floor. No matter how cool the app you made is, if it’s not smart, don’t bother.
Get your team together: According to the whitepaper TBA Global published, “Welcome to the iPad,” tech experts are a must if you’re going to undertake the app endeavor. Build a clever program, test it, work out the kinks and have ample feet on the ground at your next event to ensure that everything goes off without a hitch.
Data: Determine what you need and why and make sure that it works seamlessly with your existing data management or CRM system. Remember that data is only as good as the next step – whether that be sending information to your reseller, dealer or product teams so that they can follow up quickly, or, your'e able to address customer pain points in a timely fashion.
No matter the execution – product demos, lead retrieval, educational, social media engagement or reporting – make the most of your technology investments by starting with strategy and remaining true to your brand.