Tuesday's launch of the Missoni product line at Target caused plenty of buzz-- and dissapointment-- as colorful zig zag items sold out nationwide and online shoppers were met with a crashed website.

Starting 8 a.m. Tuesday morning, Target-hating statuses began cropping up on social media sites, and from what I saw, the company tried to be responsive, reiterating that they were feverishly working to restore the site. Now, a few days later, a few lucky buyers are trying to make a profit by selling Missoni at Target products on eBay.  This development is breeding even more dissatisfaction and questions, like why wasn't Target limiting the number of products one person could buy?

While plenty of people are frustrated this week, based on Tuesday's article in the New York Times marketing experts aren't expecting these sour feelings to have any longlasting effect on the brand.

I'm a huge Target fan, but this hiccup seems to undercut the brand's value to people like me. What other affordable retail store is capable of bringing high-end products to shoppers? By making designers like Missoni accessible, have they made it less accessible than ever?  I think they have, but then again, it would take a couple of these bad experiences for me to begin avoiding the brand because I don't only go there for the designers.

What do you think?

Can't wait to see what Target has planned next-- and who their next designer will be!

Image of messages left on Target's Facebook page