photo by: govtech.com
As 2012 comes to an end, it is important to take a look back and evaluate what trends
stood out most in the marketing industry. We hunted around and below are top five
trends that experts found had the most impact to the consumer. The one theme that
ruled in 2012? “Tailoring the experience”:
1. “Less flash and more function
”- Never has the need to create the best
campaigns with the most limited resources been so prominently displayed. Whether the
marketing campaign is B2B or B2C, every individual understands the need for cutting
back on the extras. The key to success with this is to create events that are more
tailored to your best clients and focusing your efforts on satisfying a smaller
2. “Be Flexible
”- Promoters have moved events that were historically known to be
in the same location for years to a more central destination around their target
audience, making traveling for the event easier and more cost effective.
3. “Email’s death has been greatly exaggerated
”- Email promotions are still the
one of the top ways to promote your B2B company. The trick to keeping this avenue
alive and working is to create new ways to get your promotion noticed and by
tailoring it to the audience you send it to.
4. “Direct mail makes a comeback
”- With the decreased use of direct mail in
recent years, it has now become an open opportunity for companies. This medium is
still best used for micro-segmenting prospects and clients - once again, drawing on
the “tailor the experience” theme that has ruled throughout 2012.
5. “Tracking ROI with social media
”- Social media has been on the forefront of
finding new avenues to promote your company or event. This year, having a solid ROI
when using this medium was essential, whether it be creating leads or increasing
2012 has been a year of growing and learning while being very aware of the bottom
line. If 2012 is any indication of what marketers are capable of, then the industry
will continue to create extraordinary displays while being practical.