February 23, 2012 1:52 PM
Posted byKatie
When you think about extending a brand's presence beyond the show floor, social media is a natural go-to answer. However, when listening to a Webinar earler this week on the
Event Marketing institute's EventTrack 2012: Event & Experiential Marketing Industry Forecast & Best Practices Study, I was surprised to learn the study found that "the relationship between events and technology is emerging. Only 28 percent of brands say their social media efforts are very integrated with their event and experiential marketing currently, although 49 percent say these two mediums are somewhat integrated."
What does this mean? Everyone sees the value of social media, but it's application is still in its infancy, despite seeing an explosion of growth in the past three years (see
Pinterest and music streaming sites like
Spotify,
Grooveshark for latest boomers). According to the study, the most opportunity for social media - and the areas they are most interested in seeing evolve - are those applications that help enlist influencers and build the company database.
How you can get ahead of the curve:
- Keep using social media to spread the word. One of the best advantages of social media is that it's widespread, accessible and reactive, so you can get news out in a matter of minutes when needed. This becomes especially handy when
- Do your homework and see who is making the most noise in your (and your clients') industry. They may already be your brand evangelist - and arming them with the right resources and information can go a long way. The Ford Fiesta Movement is the example that always coming to mind, where Ford gave consumers a Ford Fiesta and asked them to complete a different mission every month. (Read more at Business Week)
- Help people convert. When I'm interested in a brand, I often try to wallpaper my resources. Twitter, Facebook, LinkedIn and their blog are all locations I want to track to make sure I don't miss out on a word. Make sure that your (and your clients') community isn't missing out, or you could be missing an opportunity waiting to be converted. This doesn't mean that you need to sell them on your next special, but it can open the conversation and get you and your team thinking about what questions this community might have and how you can fulfill them.
What are some forward-thinking social media applications you've seen in the event space?
February 07, 2012 1:12 PM
Posted byAdam Sweet
The NAMM show, referring to the National Association of Music Merchants, is the most unique tradeshow I’ve attended to date. It includes domestic music product retailers as well as international associations of commercial businesses, and manufacturers. NAMM is much different than auto shows and way different than health care shows; it is a collective of passionate people and companies to showcase new products, innovations, and have a lot of fun.
NAMM is a show for the music world. Since I am not an instrumental musician, most experiences were out of touch for me. Experience was something I watched more than participated in. There were plenty of areas for attendees to use new products like drums, guitars, accordions, and many other instruments. However, the most effective experiences for me involved headphones. The partnership between a video screen and a set of headphones is understated, but extremely effective. It allows you to be in your own world, separate from your surroundings.
There was an intimacy at this show that was visible; people were emotionally tied to what they were doing musically. These instruments were an outlet for their inner self, and just walking down the halls was an experience for me because I got to listen to these people’s souls’ projected through music. It was really wonderful. That alone was enough for me to say that this show was experientially great!
NAMM showcased an ability for a message to be conveyed in a number of ways. We as designers in the exhibit industry can learn from the show how important it is to truly make an impact on our visitors. Target your audience, plan your attack, and execute with intent.
For more information on NAMM including membership information, news, and event dates, visit
www.NAMM.org.
December 27, 2011 1:30 PM
Posted byEli
December 21, 2011 9:40 AM
Posted bySteve Riley
Hotel Shampoo, a record, a place, and a way to use your "free hotel shampoo."
November 03, 2011 12:14 PM
Posted byEli
http://www.xlr8r.com/podcast/2011/02/nicolas-jaar
A great way
to end or start any week… Nicolas Jaar's mix explores different moods, tempos,
styles, and eras. His sensibilities are fantastically complex and
addictive treat for the ears. Free to download too :)
November 03, 2011 11:43 AM
Posted bySteve Riley
December 29, 2009 3:18 PM
Posted byEli
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July 08, 2009 2:35 PM
Posted bySteve Riley
i'll be the first to admit, i don't read much. i'm not into fiction. i've been known to fall asleep reading alton brown's latest science style cookbook, free of food photography. yeah, i know, it's weird.
so when i heard that mark oliver everett , aka E from the band EELS, wrote an autobiography i was optimistic to read my second book since college. the tale is simple and the writing style is direct and honest. mark grew up in a screwy household with a quantum physicist father who developed the 'many worlds theory' and was a contemporary of niels bohr from your high school science books. mom was a bird loving housewife. sister was into everything bad. so, with his music as his only outlet, he ventures from virgina to LA with a guitar and a few bucks. it sounds familiar, but it's not. it only gets more strange from their when everyone in the family dies within a short period of time. and did i mention his cousin was in the plane that hit the pentagon on 9/11?
with chapters such as "good old days / shut up or die," how can you resist? it's unlike anything you've ever read and it will grab you from the start. if you think things are bad, trust me, it can get a lot worse. mark oliver will inspire you to see the bright side. years from now, he hopes to write the second half of the story..... the boring half.
seriously different. seriously good.
June 26, 2009 12:49 AM
Posted byHilary
KCRW is playing a tribute to Michael. I came back u[ stairs and the song i had been waiting for came on just as I wnet to type this entry. Damn...Michael death equates to my loss of innocence. The power of music to move us...can you feel it?
June 09, 2009 2:59 PM
Posted byHilary
I’m not so sure I agree with the pundits in terms of the juice and fanfare that exhibitors displayed at this year’s E3 conference. However, there is so much going on in the gaming industry now that you cannot help but be intrigued–major advances in story line, super fast processing capabilities, beautiful and diverse imagery and styles, massive multi-player capabilities, accessories, 3-D and on, and on. One thing I really appreciated was the incorporation of modified physical objects as controller into the game play–skateboards, guitars, mics, double fisted controllers, gloves, and thanks to Microsoft’s Natal our whole body. Makes ya wanna grab a Redbull, turn the lights down and connect…
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Graphic Design,
Interactives,
Media,
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