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Tim Brown: The powerful link between creativity and play

Posted byElijah B'Sheart
At the 2008 Serious Play conference, designer Tim Brown talks about the powerful relationship between creative thinking and play -- with many examples you can try at home (and one that maybe you shouldn't).
 
 

The dogpile of information

Posted byAllen Bram
Tired of the same old sources for information, you might want to start here design.alltop.com
You just might find something new or even remember that site you use to peruse.

I spend time at the usual watering hole of knowledge G**gle; but always seem to leave thirsty. Not that this is a search but more like a quest for answers to which the questions have yet to be queried.

Interested yet? Here is the explanation from the site itself.

Purpose
We help you explore your passions by collecting stories about “all the topics” on the web. We’ve grouped these collections — “aggregations” — into individual Alltop sites based on topics such as environment, photography, science, Muslim, celebrity gossip, military, fashion, gaming, sports, politics, automobiles, and Macintosh. At each Alltop site, we display the headlines of the latest stories from dozens of sites and blogs.

You can think of an Alltop site as a “digital magazine rack” of the Internet. To be clear, Alltop sites are starting points—they are not destinations per se. The bottom line is that we are trying to enhance your online reading by both displaying stories from the sites that you’re already visiting and helping you discover sites that you didn’t know existed. In other words, our goal is the “cessation of Internet stagnation” by providing “aggregation without aggravation.”
Tags: Media
 
 

Chevrolet Billboard Launches & Disappears in 30 Minutes

Posted byLaura DeMeulemeester

The 20' launch of a Chevy Aero billboard lasted only 30 minutes in London!

 

The unique installation – made entirely of 20,000 pennies – was unveiled in London’s New Oxford Street "to advertise the 769,500-pence starting price" of the new Chevrolet Aveo.   However, it only lasted 30 minutes as hundreds of passers-by seized the moment to pick up some coin.

 

“There has been some great car adverts before, but none that have stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first,” said Les Turton of Chevrolet. “We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.”

 

Billboards Made of Money - Chevrolet Aveo Penny Billboard Disappears in Minutes (GALLERY)
 
 

Tape Cassette Lamp For Your Next Event

Posted byAngela Heiple
 
I'm not so sure I'm ready to give up my old mix tapes from Junior High, but Transparent House has found a classy way to turn 140 of them into a functional piece of art.  Each lamp is hand-made and casts interesting, and reportedly "pretty" shadows.
 
If you're a technolgoy, media or music brand, this could be an eco-friendly, retro-style approach to setting a tone in your exhibit booth or at your event.  Or perhaps you're looking for a weekend project and a place to store your old Culture Club and Poison tapes.
 
 

Skip the TV Spots, Give Out Free Cash

Posted byAngela Heiple

Free Money as Advertising - Absolut Cash Machine (GALLERY)

(TREND HUNTER) As part of its massive “In an Absolut World” campaign, Absolut Vodka went beyond the typical media of tv spots, print ads and billboards with an Absolut Cash Machine. They wanted people to experience the Absolut World first hand in a creative and unexpected way. Working with TBWA ad agency in B… [More]

 
 

Move Over "Idol," the Authentic Stuff is on Youtube

Posted byMatt Hubbard
As another season of American Idol winds down, I wonder how long the franchise can hold onto the eyeballs of America, and the dollars of its companies, with venues like Youtube chipping away at traditional media programming.  Andy Ozark, a Creative Director in our office, recently introduced me to Julia Nunes, a budding ukulele sensation on Youtube, who is quickly making a name for herself.  Cutting together dorm room cover videos from the likes of Weezer, Ben Folds and Kanye West, Julia provides another reminder that authentic, passionate, creative people provide a refreshing break from the hyper-produced product traditional media keeps delivering.  Of course, my wife Kerry just thinks I have a crush on her!
 
 

Xerox's Journey Helped by Gabby, the Green Gene Kid

Posted byLaura DeMeulemeester
Edward Gala, Vice President of corporate marketing at xerox, walked us through xerox's journey during the last session at EMS 2008.  And how experiential marketing was a brand differentiator for them.  On 1/7/08, xerox launched a new logo and a new look and feel - something fairly radical for the first time in 40 years.   It was interesting to realize the new brand was helping launch the re-birth of the "new" xerox.  And for any of us who have gone through this process, it is a real opportunity to look at all of our communication pieces under one umbrella to get the messaging and execution on target.
 
The YouTube clip shows Gabby, the daughter of one of Edward's colleagues, talking about the different products and demonstrating the strength of xerox's products vs. the competition.  I love it.  Gabby has a lot of presence and the videos are fantastic.  To me, it shows the boldness xerox is willing to take and the strength of their products. It also shows the importance of social media to xerox (actually, using the right mix and the right messages) AND social responsibility - an integral part of their fabric.  Clearly, to develop products like these, it has to be in their DNA - green is not a bandwagon concept for xerox.   
 
An interesting look into the world of xerox...I wish Edward would have shared what didn't work for them. However, the really important part of Ed's message... the one of getting comfortable with risk taking and being strategic (so one can turn the ordinary into extraordinary) was very well received.
 
 

Extending Event Impact Through Social Media

Posted byLaura DeMeulemeester
So, it's the first day of the 2008 Experiential Marketing Summit and Ric Peeler and Bryan Rhoads from Intel gave a presentation on some of the reasons Intel uses Social Media and their approach.  I thought it was informative - from learning a general overview (via case study examples shown) to helpful analytics (via industry data cited - such as people are 6x more likely to buy product vs. direct mail) and just plain 'ol fun terms like "Google-juice", "link-love" and "color commentary conversations, not copy"...the latter being an important phrase to keep in mind since your goal is to create a relationship, not a marketing brochure. 
 
Ric and Bryan's passion for Social Media is evident, and is probably what helps drive the authenticity of their campaigns.  Clearly Intel has enjoyed much success with some of their campaigns - CES in particular comes to mind as I've personally experienced a couple of them.  However, what I also liked about their presentation was their honesty about what didn't work so well ... that often they couldn't engage customer in dialogue in their space.  
 
I'm curious, how do YOU find success with nurturing this balance between corporation and inspiration, yet provide that organic atmosphere where your customers engage in the conversation?
 
 

Digital Marketing for Dummies

Posted byAngela Heiple
 
 
Finally!  An article that gives clarity to the big, buzzy, ever-growing conversation about Digital Marketing. We know about social networking, crowdsourcing, Linked-In, alternative media, SEO, CPM, CPC, CTR... but none of it means anything without knowing how it can help generate great ROI.
 
Whether you're exploring how Digital Marketing fits your overall brand marketing strategy or helping clients and executive management better understand it, you should read this article: Digital Nonsense: Five Strategies To Understanding a World of Digital Marketing Noise and Confusion.  The writer helps weed out the nonsense and provides examples of brands doing it right.
 
 

Top 18 Street Art Installations + Melting Ice Cream Truck (SUPER GALLERY)

Posted byMatt Hubbard

Top 18 Street Art Installations + Melting Ice Cream Truck (SUPER GALLERY)

(TREND HUNTER) Plopping something really random or offbeat in the middle of a public place is a sure way to generate attention, and a fantastic way to generate buzz. It's all about catching people off guard and shaking them out of their day-to-day routine and way of thinking. That's why a lot of modern ad agenci… [More]

 
 
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About YSA
Developed by the creatives of EWI Worldwide to inform, inspire and engage.  YSA promotes innovation and creativity within the world of Live Communications, by sharing fresh ideas and creative applications from a variety of perspectives.
 
"Creative in our industry is no longer about architecture and design, but understanding the most effective means of communicating a client's story and meeting their business objectives.  We built YSA to provide a source of inspiration in our industry, where creative and storytelling come together to achieve a higher meaning and a greater result."
                      -- Bud Price, CCO, EWI Worldwide 
 
For more on "Live Communications", visit www.ewiworldwide.com.

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