July 19, 2010 2:44 PM
Posted byBenedict Meissner
The world's fair EXPO 2010 Shanghai is an exposition of pure superlatives: more than 130 country pavilions spread out in a newly built area a little more than 5 square kiometers at both shores of the Huang river in Shanghai. The organizers expect 70 million visitors from May to October. More than 5 million of them will have seen the German Pavilion - one of the top favorite pavilions with cues of up to six hours waiting time for the many Chinese and few foreign visitors.
50,000 sq ft of the futuristic design building that occupies a space of 65,000 sq ft house is an exhibition that was engineered, fabricated and installed by EWI Worldwide's Europe- and China-divisions. For about a year, we worked on what is now beautifully documented in this video.
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February 10, 2010 12:37 PM
Posted byElijah B'Sheart
saw this a while ago. still love it!
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February 10, 2010 11:25 AM
Posted byElijah B'Sheart
The true object of all human life is play.
-G.K.Chesterton
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January 25, 2010 4:50 PM
Posted byElijah B'Sheart
The N building’s whole facade is part of the AR experience, enabling people passing by to see inside, who lives there, what store specials are, who is tweeting. The building is an impressive example of the real and the virtual worlds coming together in a simple clean design. No, more bombarding of information, viewer is given the choice to explore or ignore. Fabulous!
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January 06, 2010 8:04 PM
Posted byElijah B'Sheart
A little bit of technology and magic. A whole bunch of fun. YesYesNo has the spirt of collaboration and passion that is enviable.
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December 29, 2009 3:18 PM
Posted byElijah B'Sheart
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December 21, 2009 8:28 PM
Posted byElijah B'Sheart
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September 23, 2009 10:09 AM
Posted byAndrew Austin
When someone falls in love with a brand, what is it they actually love? Do Apple aficionados love the mirrored fruit (certainly browned by now) with a bite taken out of it? I can tell you from experience, if you can find an ATT lover it’s not because he/she loves the death star.
Verizon did a great job with this with the “people behind the network” campaign. But this commercial absolutely nails it. Someone at Intel (or their ad agency) got it. My nerd background allows me to say things like I LOVE USB (all different iterations of it.) Intel already has loyalty from quite a few of the people who actually investigate their products. Now they have put a human face behind the CPU so that their brand will resonate more deeply with others when they see it at Best Buy or on the box of the laptop they’re about to purchase. “Intel Inside” has a deeper meaning for the consumer because great engineers (actual people!) brought it to you. (Never mind that the gentleman in the commercial is an actor.)
All brands are made up of people. People want to love brands and by extension love the people who make those brands lovable. Retail is the best place to make this happen by giving the perceived brand experts the tools to convert shoppers into brand ambassadors.
September 16, 2009 3:17 PM
Posted byAndrew Austin
Here at EWI Worldwide, we have built a robust digital media network for retail locations, trade shows and events based on our years of experience operating networks with thousands of nodes. The foundation of a network consists of compelling content, a robust distribution model and security. In some people's opinions the WalMart in Fort Smith, Arkansas network may have had just one of those attributes.
The story below is why we don't use technology like DVD players and other things that are familiar to shoppers when telling a brand's story.
Pair accused of playing porn DVD at Ark. Wal-Mart
FORT SMITH, Ark. (AP) -- Two Oklahoma men have been arrested for allegedly playing a pornographic DVD on display televisions at a Fort Smith Wal-Mart. Sebastian County jail records show 20-year-olds Cody Allen Sexton and Kenny Dean Andrews were arrested on a felony obscenity complaint.
Police said the two put the pornographic DVD into a player that was connected to six televisions on Sept. 3. The DVD was removed after a customer notified a store manager.
It wasn't clear whether the two have an attorney. Police Sgt. Levi Risley said the two thought they were just pulling a prank.
August 31, 2009 9:01 AM
Posted byAndrew Austin
Hi there. I'm Andy, the new blogger here. I'm kind of the tech geek on the crew, but I try to mask that badge by applying innovation to help salespeople create brand ambassadors.
I was with Cingular/ATT for eight years contributing to retail strategy before joining EWI Worldwide. While at ATT, I had the pleasure of working with a team of consummate professionals to realize the first worldwide launch of Microsoft Surface. It had (and still has) the potential to change the way high-touch retail operates, so that shoppers who thought they just wanted a cell phone now fall in love with the brand.
So that's what I’ve got today. The “Hype Cycle for Emerging Technologies” as published by Gartner. (Everyone listens to Gartner right? If you need to get $8,000,000 for a project at work, cite Gartner. If you’re screwing up at work, your boss will cite Gartner.)
Let’s try to stay out of the “Trough of Disillusionment” OK? Home Health Monitoring sounds like something perfect for the same government who brought you Cash for Clunkers. No reason for a doctor to actually see someone who is sick. Human touch and interaction is overrated. (Never mind that human interaction with a perceived product expert is exactly what changes a purchase opportunity into a chance to create someone who loves your brand.)
The “Slope of Enlightenment” is cool, but it’s safe as most of it has already been done. For example, you’re visiting a corporate blog right now. The Tablet PC was here with the Newton and it’s going to come back strong. Speech Recognition is in many new cars and will be in your kitchen more effectively than it was for Jane Jetson. (I think the 5-10 years is a little too far on that.)
What is really exciting for us, of course, is the upswing of the “Technology Trigger.” This is where it takes guts to execute and brands still have an opportunity to create huge goodwill when applied appropriately. We’ll discuss Microsoft Surface and what it has to offer in later posts. But give some thought to what we can do with 3-D flat-panel displays, human augmentation, and augmented reality.
There are some exciting projects at EWI Worldwide that I can’t talk about yet, but keep me awake at night because of our good fortune to push the envelope on things like this. The burden is absolutely on us to move these technologies to the “Slope of Enlightenment” by having the courage to execute. If we don’t do our jobs, we will fall into the “Trough of Disillusionment.”
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