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Under the Sea with Surface Development

Posted byAlex Nichols
We just launched the Mystic Aquarium's "12,450 Feet Below" exhibit in partnership with Delaney Designs and Mystic Aquarium. As part of this exhibit we built five applications on the Microsoft Surface v2 platform using SUR40 tables. These applications included relatively simple photo and document galleries as well as more complicated applications that utilized the tag recognition features of the Surface platform.

Today I thought I'd share some of our learnings from working with the surface tables.  They're very interesting devices and while you can download the SDK and samples here, there are some things that you can't learn unless you have the hardware. Specifically I want to discuss performance, tag tracking, and object albedo.


Performance

One thing that I was surprised by was the power of the machines.  Since Bob Ballard and the Mystic Aquarium provided us with high resolution images and video we were a little concerned about performance, especially since some of our applications were going to take multiple instances of large high res imagery and throw several pixel shaders on top of it in order to produce some nice water effects.  I do most of my development on a high end laptop and it would chug, but the SUR40 handled it beautifully.  I hope that Microsoft and Samsung have plans to refresh the hardware on a more regular basis than they did v1 because I'm sure we'll be finding ways in the next year to use up every drop of power and will be wanting either more powerful tables or some way to upgrade existing devices. 


Object Albedo

The byte tag is a common way to identify and track physical objects placed on the table.

The surface guidelines give specifics on the minimum size the black area around the tag data should be in order for it to be recognizable to the device.  However one thing that we noticed is that the surface had more trouble picking up and tracking tags when the background was a lighter color.  We think that the object is reflecting the light projected from the display. This light is picked up by the PixelSense sensors, making the tag unreadable.  Giving the tag more of a black border seemed to help this.  We also noted that on dark backgrounds the touch visualizations would create bright spots on the screen that the object would reflect back so we turned those off with the following code in the constructor of our main view:

TouchVisualizer.SetShowsVisualizations(this , false);


Tag tracking

The Surface v1 was pretty good at tracking fiducial tags as they are moved around the table by a user.  The SUR40 seems to be much less reliable in this regard. Aside from the obvious issue of no longer recognizing 128 bit identity tags, the 8 bit byte tags don't track particularly well.  They're easily lost when moving and sometimes even difficult for it to recognize right off the bat.   We did note that tracking got somewhat better if the entire object was black except for the actual tag elements, but it still wasn't where we wanted to be. Ironically as soon as we finished an implementation of object tracking that worked Luis Cabrera posted this solution. His solution takes advantage of Surface v2's enhanced finger and blob tracking and foregoes the use of tags altogether.  While this solution is valid, it didn't 100% solve our design challenge as we needed to be able to tell the difference between 4 of the same object(one corresponding to each player of a game).  Instead our solution was to put the tag on a white background and then once we've found the tag and a blob that contains the point where the tag is, start tracking the blob.  We still used the tag for orientation, but it seemed to be stable enough even with that.  The code for this tracking is a bit longer than I can post to the blog, but if people want to see it I'll see if I can put a sample together.


End Note

As with all things in technology the SUR40 represents a series of tradeoffs when compared to other touch technologies.  Object recognition is unavailable when using IR, laser, or capacitive technologies.  The SUR40 performs better than most IR for certain gestures such as rotation where finger occlusion can lead to undesirable results.  And obviously a 40-inch capacitive screen is cost prohibitive.  But on the flip side sometimes you have issues such as environmental lighting, touch lag, and portability to deal with when building on Surface.  Originally I wasn't sure the trade offs would be worth it, but I've come around to believe that it's a device worth seriously considering if you can play to its strengths, just like everything else.

 
 

Titanic Exhibit Marks 100th Anniversary

Posted byKatie





















Above is an image of just one of the interactives attendees will experience at the exhibit.



On Thursday, April 12, Sea Research Foundation, operator of Mystic Aquarium in Mystic, Conn., will open its major new exhibit -- Titanic – 12,450 Feet Below -- located at Mystic Aquarium’s newly renamed Ocean Exploration Center exhibit hall.

Titanic Discoverer Dr. Robert Ballard and Former Top Disney “Imagineer” Tim Delaney, in collaboration with EWI Worldwide, took “a very different approach to the Titanic experience, one that taps directly into the excitement of exploration and discovery,” according to Delaney. “Our Titanic exhibit is awe-inspiring and emotional. It is designed to capture the moment of discovery that only access to the actual discoverer’s insight and vision can deliver. Working hand-in-glove with Bob Ballard and Sea Research has enabled us to create something that both adults and children will find thrilling, immersive, interactive, experiential and memorable. Titanic – 12,450 Feet Below takes you there.”

Featuring captivating imagery, breathtaking recreations, emotional soundscapes, hands-on activities and thrilling entertainment, attendees can experience the moment of discovery and remember the journeys of Titanic’s passengers.  

Digital elements, including interactive kiosks and touch-tables, enable guests to access a veritable treasure trove of information, find Titanic artifacts at the bottom of the ocean, learn about icebergs and the Titanic’s course that night, and explore over 300 separate image and video files of the underwater wreck. The high-tech tables feature the latest in multi-touch and object-recognition technology, and evoke the magic of adventure and discovery that Dr. Ballard’s expedition embodied.

Based in Mystic, Conn., Sea Research Foundation is a 501(c)3 nonprofit organization that operates Mystic Aquarium, Institute for Exploration and, in partnership with National Geographic Society, The JASON Project and its Immersion Learning program. For more information, visit searesearch.org and mysticaquarium.org/titanic.

 
 

Feeling Good about the Future of Tradeshows

Posted byKatie
Early predictors - both anectodal and financial - are showing that 2012 is an optimistic year for exhibitors. According to the recently released 2012 Economic Outlook by EXHIBITOR magazine, a third of 500 surveyed companies have larger budgets this year than last. Although it goes unsaid that the majority do not have more purchasing power - it appears that there is still value in their tradeshow spends, with a strong 84.1 percent saying that they are still "hopeful" and "optimistic" about the current effectiveness of trade shows as a marketing medium.

So, how can companies plan cautiously for this cautiously projected growth while still getting the most out of their marketing spends today?

  • Be strategic. Be strategic with your audiences, your shows, your sponsorships and most importantly - your brand. With every dollar being scrutinized, it's important to be mindful of their brand awareness, ROI, leads and other measurable information that will help support and determine the show schedule and overall market value.
  • Realize and leverage cost efficiencies. About half of those surveyed by EXHIBITOR said they have no plans to purchase a new exhibit in 2012. Even if you're not in a position to make a major purchase, how can you leverage the investments and assets you already have? Are there updates that can be made, different promotions or other tactics that can help your exhibit go the extra mile? With nearly 50 percent on the fence about making a new purchase, a year on pause may reveal which assets are most valuable, and may even support a more strategic investment in the years ahead.
  • Plan ahead - right now! There is no time like the present to plan. We're almost through Q1, and planning for next year will soon follow. Use this time to find opportunities for growth, to see what you've already got (think spring cleaning) and take advantage of the uptick in the marketplace.  Greater concentration of resources, understanding of prospect and client needs and measurement standards will help organizations best manage their programs.

Check out the survey for more insights on the industry's economic outlook, and what our peers are saying.

 
 

NAIAS Review: The Good, the Great and the Ugly

Posted byKatie
This year’s North American International Auto Show was a departure from years past – both when it comes to attendance (770,932 attended this year, with the highest opening day attendance since 2005) and automaker’s exhibits.
 
Our design team took to the aisles to see what’s happening and what’s hot (or not), and here is what we found:
  • The brands are back. Companies that haven’t been around the past few years have made a comeback, and their re-emergence wasn’t always small.  However, on that note, we saw that condensed kits are still around even for the seminal automakers, but didn’t seem to be doing their brands much justice.
  • Automakers and consumers are talking about fuel efficiency and personalization – and some of this is being reflected right into the booth themselves.  EWI Worldwide client Kia turned its brand’s fuel efficiency into a driving interactive, and another interactive in the space highlighted features that could be personalized to the driver.  This trend also shows signs of event marketing and the live experience becoming a larger representation of the brand and an overall marketing campaign, instead of a standalone effort.
  • Exhibitors are building new stands every year instead of using the same kit for 4-5 years – just look at GM and Chrysler as examples. This speaks to the European build style – and is perhaps something we all should keep an eye on for future years (and builds).
  • Black is the new black. And so is drywall and fabric. One short trip around the show floor revealed these materials reflected in a lot of the exhibit spaces.  Not everyone did it well, but awesome forms in drywall were delivered particularly in the Audi stand.  Chevy, on the other hand, was almost entirely executed with fabric.
  • Bring on the LEDs. LEDs are becoming a bigger part of exhibits, and BMW’s LED ceiling was a good example of this. Although not all automakers have embraced the LED trend, we expect to see more of it in future years.

Are there any trends that you saw this year that you haven’t seen in years past? Share below.

 
 

Breaking Through at CES

Posted bySherri Ferren

Creating a Fresh Perspective

As many of you know, CES is one of the world’s largest (and  important) trade shows that occurs annually in Las Vegas.  While CES has a desired goal of being the global stage for innovation, there is no one single formula for success for a particular brand.  This week, there was a lot of buzz around Microsoft pulling out.  And the fact Apple has always had a minimal presence off the floor.  So what should a strong or emerging brand consider for their presence next year?

Based on what we heard and have experienced with our clients, we believe it’s:

Identify your clear differentiators before you begin to design your presence or event.  If you don’t have a differentiator that’s immediately understood…you become a commodity.  And your presence feels like a “me too” marketing activity rather than an innovative company.

Define the audience you really want to engage and focus the development of the audience journey on them.  There is such a wide spectrum of attendees, we often see brands trying to appeal to all of them rather than zeroing in on the key targets who will generate the best ROI.  Ask the questions:  Who are they?  What do they want to hear and experience?  (And by the way…it’s not a lot of specs!)  And what do they need to take away?  Design your experiences to that.

Keep is simple.  No more than three primary messages.  Provide enough space to move around as well as have comfortable conversations.  Ensure there are several opportunities for human connectivity and genuine dialogue – not just an abundance of demo stations.  Consider if your brand is best served on the floor of CES or some other location that allows your brand’s goals, products, and services to really stand tall.  Ask yourself:   “How can we stand out in all of the noise that is Las Vegas?”

 
 

As if my brain and heart collided...

Posted byEli
 feel it in your toes.
 
 

Observations from Event Tech 2011

Posted byAndrew Austin
Earlier this week we had the privilege and pleasure to participate, along with 200 industry peers, in the inaugural Event Marketer Event Tech Conference.   The event took place in Manhattan – a Mecca for events, technology, creative energy and live communications.

The Event Tech conference designed an agenda focused on the industry’s best practices on connecting live events with technology and social media. The application of this spanned from global marketing and advertisement campaigns all the way to the tradeshow floor. We had the benefit of hearing perspectives from designers, technology experts, social media gurus, innovation leaders and brand marketers, making this event a truly unique assembly of industry thought leaders. 

Innovate, combine, and create: as featured in a number of presentations during Event Tech, myriad interactive and social technologies are at our disposal. The ten most relevant to date seem to be large multi-touch interactives, RFID tracking, stereoscopic interactives, tablets and mobile, transparent touch interfaces, telepresence, immersive interactive environments, augmented reality, motion/voice control, and 3d projection mapping.

As interesting and exciting as these technologies are, content is still king – and a messaging strategy that resonates with your audiences is a critical step for success.  Often times the key to unlocking a truly unique brand experience is collaborating with brand leadership to create a social engagement that may include the integration of two or more technologies in a completely new way.

Here our Top Tips for successful digital engagements:
  • Start with the basics: Know who you are, be real about what you have, know what your audience wants, and agree on how to give it to them.
  • Amplification + Genuine Passion = Buzz. A strong media campaign and infinite budget doesn’t necessarily guarantee success. While these things are important, a genuine passion for the product line is needed for sustained brand recognition. Personal conviction from users and consumers drives long term growth.
  • Leveraging interactive social technologies, it’s possible to close the gap between point-of-engagement and point-of-sale in both live and on-line environments. People love social applications with a reward element – be it Foursquare or Facebook, incentive drives participation.
  • Don’t forget the role of the nerd.  Developers have a say too.  Those platforms that have made integration easy (Amazon, Facebook, Apple) are winning.  User interface designers and users have found it easy to do what they want on these platforms.

In the company of industry thought leaders – making a big difference in how business grow their audiences on and off line – was stimulating for each of us.  

Jon DeGorsky, Amy Pesa, Katie Slattery, Andy Austin
 
 

The Future of Touch

Posted byJon DeGorsky

"Multitouch screens are so versatile and easy to use, why limit them to smartphones and tablets? Researchers have been working for several years to extend multitouch to arbitrary surfaces, but a project called OmniTouch from Microsoft Research and a PhD student at the Human-Computer Interaction Institute at Carnegie Mellon University may bring it closer to reality."

 

Microsoft researchers want to turn your hand into a touchscreen

 

Another stepping stone to science non-fiction. Taking the touch experience from designated tablets and phones to any surface imaginable, if executed seamlessly, could be a massive leap in industry and non-industry social/informational interactive experiences.

 

SOURCE: http://arstechnica.com/gadgets/news/2011/10/microsoft-researchers-want-to-turn-your-hand-into-a-touch-screen.ars?utm_source=rss&utm_medium=rss&utm_campaign=rss

 
 

Nitto Tire USA Optimizes the Press Experience at SEMA

Posted byKatie



























Nitto Tire U.S.A. Inc., a leading developer of performance tires for enthusiasts, has worked with EWI Worldwide to create a custom Nitto® Digital Passport Program to assist press during 2011 SEMA Show and make their visit to the booth relaxed and informative.  Knowing that the week at SEMA is filled with numerous meetings leaving editors short on time, the program was intended to make editor engagement with Nitto Tire even better.

Press interested in visiting Nitto Tire while at SEMA were asked to pre-register online at the Nitto website.  Once registered, a personalized QR code, containing the individual’s contact information, was emailed to them pre-show or could be printed on-site. Then, once press arrived at the show, they were encouraged to use one of 13 interactive tire displays, each showcasing one of Nitto Tire’s products, to browse product information, specs and programs. As they explored, the QR Code captured their experience and automatically provided—at the end of that day—a follow-up email containing detailed information about each of those products and programs.  This email also gave Nitto an opportunity to cross-promote its social media channels, such as its Nitto® Tire Fan Drive Sweepstakes, a unique opportunity that will allow Facebook fans of Nitto® Tire to design a custom vehicle that could be given away as the grand prize.

See picture above for an example of what visitors received.

The program, which debuted this week at the Las Vegas Convention Center, is open to anybody attending the show. Here’s a link to Nitto Tire’s press release containing more details.

 
 

Patterns. What can we learn?

Posted byEli
 

IBM celebrates its 100-year anniversary, taking us on a journey where past, present and future collide. A striking 123’ wall captures a live data stream that artfully evolves into gorgeous data visualizations.

 

Further down the path are 40 screens that narrate a film featuring our quest for progress. The visual then turns the screens into a multi-touch interactive to further enhance the learning experience of the potential of science and information technology that can make the world work better.

 

The THINK Exhibit was open to the public from September 23 to October 23 at Lincoln Center in New York.

 

"Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se."
Charles Eames

 

 
 
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About YSA

A place where creative folks and clients, account people and strategists gather to discuss Live Communications and its singular ability to create deeper, more meaningful relationships between

customers and brands. 

 

So pull up your keyboard and raise a few questions, share some ideas, provide a little inspiration.  Oh, yeah... and get comfortable.  After all, it's your place.

 

Developed by the creatives of EWI Worldwide, www.ewiworldwide.com.


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