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Titanic Exhibit Marks 100th Anniversary

Posted byKatie





















Above is an image of just one of the interactives attendees will experience at the exhibit.



On Thursday, April 12, Sea Research Foundation, operator of Mystic Aquarium in Mystic, Conn., will open its major new exhibit -- Titanic – 12,450 Feet Below -- located at Mystic Aquarium’s newly renamed Ocean Exploration Center exhibit hall.

Titanic Discoverer Dr. Robert Ballard and Former Top Disney “Imagineer” Tim Delaney, in collaboration with EWI Worldwide, took “a very different approach to the Titanic experience, one that taps directly into the excitement of exploration and discovery,” according to Delaney. “Our Titanic exhibit is awe-inspiring and emotional. It is designed to capture the moment of discovery that only access to the actual discoverer’s insight and vision can deliver. Working hand-in-glove with Bob Ballard and Sea Research has enabled us to create something that both adults and children will find thrilling, immersive, interactive, experiential and memorable. Titanic – 12,450 Feet Below takes you there.”

Featuring captivating imagery, breathtaking recreations, emotional soundscapes, hands-on activities and thrilling entertainment, attendees can experience the moment of discovery and remember the journeys of Titanic’s passengers.  

Digital elements, including interactive kiosks and touch-tables, enable guests to access a veritable treasure trove of information, find Titanic artifacts at the bottom of the ocean, learn about icebergs and the Titanic’s course that night, and explore over 300 separate image and video files of the underwater wreck. The high-tech tables feature the latest in multi-touch and object-recognition technology, and evoke the magic of adventure and discovery that Dr. Ballard’s expedition embodied.

Based in Mystic, Conn., Sea Research Foundation is a 501(c)3 nonprofit organization that operates Mystic Aquarium, Institute for Exploration and, in partnership with National Geographic Society, The JASON Project and its Immersion Learning program. For more information, visit searesearch.org and mysticaquarium.org/titanic.

 
 

As if my brain and heart collided...

Posted byEli
 feel it in your toes.
 
 

Celebrating Design at Gravity Free 2011

Posted byKatie

In honor of last week’s Gravity Free conference, we’d like to celebrate the creative designs and innovations that have caught our eye lately: Those that use the power of technology to develop an immersive brand experience.

While we understand that the latest and greatest technologies are not for everyone or every company, we fully believe that technology can help organizations- in some way- accomplish a more streamlined communications process with its customers and clients.  Technology can help foster better understanding in your sales process, can make the barrier for understanding more easily surmountable (just think of what it can do for a complicated product or service) and can say a lot about your company when the medium becomes the message.

Here are just a few examples of how technology fosters brand interaction from website Dexigner: http://www.dexigner.com/tag/Interaction+Design

And, just for fun, some of the fantastic food art sculpted at the Gravity Free conference: http://www.exhibitoronline.com/gravityfree/photos-foodart.asp

 
 

Ok so AR did make me buy a magazine!

Posted byEli
Tags:
 
 

E3–Its Baaaaaack…

Posted byHilary

I’m not so sure I agree with the pundits in terms of the juice and fanfare that exhibitors displayed at this year’s E3 conference. However, there is so much going on in the gaming industry now that you cannot help but be intrigued–major advances in story line, super fast processing capabilities, beautiful and diverse imagery and styles, massive multi-player capabilities, accessories, 3-D and on, and on. One thing I really appreciated was the incorporation of modified physical objects as controller into the game play–skateboards, guitars, mics, double fisted controllers, gloves, and thanks to Microsoft’s Natal our whole body. Makes ya wanna grab a Redbull, turn the lights down and connect…
 
 

How YouTube Can Help You Create That Next Ad Campaign

Posted byAngela
I love this graphic animation and had to share it.  Cool how it paints the town.  The campaign behind it is smart (yet simple) too.  HUGO creates this video and posts it to YouTube, announcing a call for entries to a new slogan contest.  They're looking for a creative mind out there to come up with their next tagline, slogan, innovative quote. 
 
I know this isn't a brand new idea, but it's always great to actually see it done.  And done well.  It's also interesting that the video concept centers around one of the most basic, traditional tools of advertising-- a billboard. 

If you want to participate in the contest, check out www.hugosayit.com.
 
 

Your Photos as Wallpaper - Myfotowall (GALLERY)

Posted byMatt

Your Photos as Wallpaper - Myfotowall (GALLERY)

(TREND HUNTER) Remember those super cheesy murals of tropical beaches or forests? The retro decor could become hip again thanks to Myfotowall, a site that lets you customize wallpaper with your own photographs. It's as easy as sending in your favourite image, whether it's a shot of the most amazing sunset you sa… [More]

 
 

Mosaics for Marketing - Steve Jobs Made of Apple Products (GALLERY)

Posted byMatt

Mosaics for Marketing - Steve Jobs Made of Apple Products (GALLERY)

(TREND HUNTER) We've seen some awesome photo mosaics, some even functioning as more than art and delivering social commentary. While this image of Steve Jobs doesn't hold any moving messages about society, it could serve a function. The entire image is made of up Apple products, so the finished portrait could fu… [More]

 
 

Top 3 Escalator Ads - Including Kingdom Pizza Under Your Feet (GALLERY)

Posted byMatt

Top 3 Escalator Ads - Including Kingdom Pizza Under Your Feet (GALLERY)

(TREND HUNTER) We spend quite a while at malls and airports standing on escalators. Advertising agencies are starting to tap into this source with creative campaigns right under your feet. "Want extra cheese pizza? Just get over here!" that's the tagline used in this creative escalator based ad campaign for Kingdo… [More]

 
 
About YSA

A place where creative folks and clients, account people and strategists gather to discuss Live Communications and its singular ability to create deeper, more meaningful relationships between

customers and brands. 

 

So pull up your keyboard and raise a few questions, share some ideas, provide a little inspiration.  Oh, yeah... and get comfortable.  After all, it's your place.

 

Developed by the creatives of EWI Worldwide, www.ewiworldwide.com.


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