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Ok so AR did make me buy a magazine!

Posted byElijah B'Sheart
Tags:
 
 

E3–Its Baaaaaack…

Posted byHilary Read

I’m not so sure I agree with the pundits in terms of the juice and fanfare that exhibitors displayed at this year’s E3 conference. However, there is so much going on in the gaming industry now that you cannot help but be intrigued–major advances in story line, super fast processing capabilities, beautiful and diverse imagery and styles, massive multi-player capabilities, accessories, 3-D and on, and on. One thing I really appreciated was the incorporation of modified physical objects as controller into the game play–skateboards, guitars, mics, double fisted controllers, gloves, and thanks to Microsoft’s Natal our whole body. Makes ya wanna grab a Redbull, turn the lights down and connect…
 
 

How YouTube Can Help You Create That Next Ad Campaign

Posted byAngela Heiple
I love this graphic animation and had to share it.  Cool how it paints the town.  The campaign behind it is smart (yet simple) too.  HUGO creates this video and posts it to YouTube, announcing a call for entries to a new slogan contest.  They're looking for a creative mind out there to come up with their next tagline, slogan, innovative quote. 
 
I know this isn't a brand new idea, but it's always great to actually see it done.  And done well.  It's also interesting that the video concept centers around one of the most basic, traditional tools of advertising-- a billboard. 

If you want to participate in the contest, check out www.hugosayit.com.
 
 

Your Photos as Wallpaper - Myfotowall (GALLERY)

Posted byMatt Hubbard

Your Photos as Wallpaper - Myfotowall (GALLERY)

(TREND HUNTER) Remember those super cheesy murals of tropical beaches or forests? The retro decor could become hip again thanks to Myfotowall, a site that lets you customize wallpaper with your own photographs. It's as easy as sending in your favourite image, whether it's a shot of the most amazing sunset you sa… [More]

 
 

Mosaics for Marketing - Steve Jobs Made of Apple Products (GALLERY)

Posted byMatt Hubbard

Mosaics for Marketing - Steve Jobs Made of Apple Products (GALLERY)

(TREND HUNTER) We've seen some awesome photo mosaics, some even functioning as more than art and delivering social commentary. While this image of Steve Jobs doesn't hold any moving messages about society, it could serve a function. The entire image is made of up Apple products, so the finished portrait could fu… [More]

 
 

Top 3 Escalator Ads - Including Kingdom Pizza Under Your Feet (GALLERY)

Posted byMatt Hubbard

Top 3 Escalator Ads - Including Kingdom Pizza Under Your Feet (GALLERY)

(TREND HUNTER) We spend quite a while at malls and airports standing on escalators. Advertising agencies are starting to tap into this source with creative campaigns right under your feet. "Want extra cheese pizza? Just get over here!" that's the tagline used in this creative escalator based ad campaign for Kingdo… [More]

 
 
About YSA

A place where creative folks and clients, account people and strategists gather to discuss Live Communications and its singular ability to create deeper, more meaningful relationships between

customers and brands. 

 

So pull up your keyboard and raise a few questions, share some ideas, provide a little inspiration.  Oh, yeah... and get comfortable.  After all, it's your place.

 

Developed by the creatives of EWI Worldwide, www.ewiworldwide.com.


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