I’m not so sure I agree with the pundits in terms of the juice and fanfare that exhibitors displayed at this year’s E3 conference. However, there is so much going on in the gaming industry now that you cannot help but be intrigued–major advances in story line, super fast processing capabilities, beautiful and diverse imagery and styles, massive multi-player capabilities, accessories, 3-D and on, and on. One thing I really appreciated was the incorporation of modified physical objects as controller into the game play–skateboards, guitars, mics, double fisted controllers, gloves, and thanks to Microsoft’s Natal our whole body. Makes ya wanna grab a Redbull, turn the lights down and connect…
I love this graphic animation and had to share it. Cool how it paints the town. The campaign behind it is smart (yet simple) too. HUGO creates this video and posts it to YouTube, announcing a call for entries to a new slogan contest. They're looking for a creative mind out there to come up with their next tagline, slogan, innovative quote.
I know this isn't a brand new idea, but it's always great to actually see it done. And done well. It's also interesting that the video concept centers around one of the most basic, traditional tools of advertising-- a billboard.