Check out this article from Wired magazine, Empowering Patients Through Design, on why permanent installations need to begin with the end-user in mind. One of our favorite excerpts:

"The projects are part of a growing movement called human-centered design, which aims to redefine how people experience health care by focusing on their specific needs. Because the rehab center Graves used served mostly people in wheelchairs, it should have had electrical outlets higher on the wall and mirrors lower. But, he said, it didn’t have either of those things.

Frustrated, he asked his doctor to sit in a wheelchair and try to brush his teeth or shave. Of course, the doctor couldn’t do either of those things. Graves suggested he hire smarter architects and build a model room to make facilities better suited to the people they were meant to serve. It didn’t happen."

Whether a permanent installation, a temporary exhibit or the interior of a building - as the article says, it's an often overlooked but absolutely critical need. When it comes to looking at your guests, also appeal to all ages, abilities and the way that they will be interacting. For example, children interact with museum exhibits drastically different than adults do; or, doctors visiting your booth may interact differently than entrepreneurs, marketing or business developers would.

Linked here (and photo above) is an example of a program that we developed for the University of Michigan's C.S. Mott Children's hospital that shows one example of creating multiple experiences that speak to different interactivity levels, all in one space.