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No Time to Sleep - 30 Days Til World EXPO

Posted byAngela Heiple
  

Skeptics are saying that the pavilions won't be ready for their May 1st debut at the World EXPO in Shanghai.  But if you take a close look at this photo taken just a couple weeks ago... you'll see that builders are wasting no time.  Catching catnaps right onsite.  I've heard from colleagues that crews are working around the clock.  30 days and counting...

 

Meanwhile, check out more stunning photos of these "works in progress" at World EXPO 2010 onsite photos.

 

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Every time i see this i smile

Posted byElijah B'Sheart
 saw this a while ago. still love it!
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Intel animated touch screen wall

Posted bySteve Riley
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Welcome to the future

Posted byElijah B'Sheart
The N building’s whole facade is part of the AR experience, enabling people passing by to  see inside, who lives there, what store specials are, who is tweeting. The building is an impressive example of the real and the virtual worlds coming together in a simple clean design. No, more bombarding of information, viewer is given the choice to explore or ignore. Fabulous!
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YesYesNo

Posted byElijah B'Sheart
A little bit of technology and magic. A whole bunch of fun.  YesYesNo has the spirt of collaboration and passion that is enviable.

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Video for your iPhone

Posted byTracy Cogswell

Because I’d been good this year, and also because my original model iPhone was finally out of contract, the Holiday Fairy brought me an iPhone 3GS for Winter Festival. Yippee!


Trolling the App Store for fancy new apps that take advantage of the 3GS’s special features, I came across two really cool video applications (not that, as it turns out, either of these require the 3GS, but I won’t tell the Holiday Fairy if you won’t):


iTimeLapse Pro by Laan Labs lets you “create stunning time lapse and stop motion videos straight from your phone”. I created a stunning time lapse video of my drive in to work this morning (see above). As fun as that was, it’s the stop motion that really seems exciting to me, but that will take more time to play with test. Videos can be up to 1200 x 1600 pixels, or 1536 x 2048 pixels if you have a 3GS. ITMS App Store Link: iTimeLapse Pro.


Ustream Live Broadcaster by Ustream.tv, Inc does just that – it streams live video from your phone straight to the internet, where all your friends, family, colleagues, customers and ex-boyfriends can see it – LIVE. OK, you can control who gets to see it if you want to; you can require a password for access. Tweet your audience to let them know a broadcast is starting or schedule your programming in advance. Did I mention that it broadcasts LIVE? From your PHONE? My tests showed a 10 second delay, but others report delays of as little as 1 second. Quality is so-so, but hey - it's a LIVE broadcast from your PHONE. Broadcasts can be saved for post-event viewing. When I do something more exciting than drive in to work, I'll broadcast it and update this post with a link so you can view it. ITMS App Store Link: Ustream Live Broadcaster.


What are your favorite apps, 3GS-specific or otherwise? Or, if you are from the non-iPhone camp, what apps do you have that kick the iPhone's butt? Post your choice picks in the Comments.


Next week: fun with the 3GS's Compass!

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Ok so AR did make me buy a magazine!

Posted byElijah B'Sheart
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2D in a 3D world.

Posted byElijah B'Sheart
 This introduction of the Fiat 500 is a fantastic example of story telling in a fun and engaging way


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Corporations Aren't People - People Are People

Posted byAndrew Austin

When someone falls in love with a brand, what is it they actually love?  Do Apple aficionados love the mirrored fruit (certainly browned by now) with a bite taken out of it?  I can tell you from experience, if you can find an ATT lover it’s not because he/she loves the death star.

 

Verizon did a great job with this with the “people behind the network” campaign.  But this commercial absolutely nails it.   Someone at Intel (or their ad agency) got it.  My nerd background allows me to say things like I LOVE USB (all different iterations of it.)  Intel already has loyalty from quite a few of the people who actually investigate their products.  Now they have put a human face behind the CPU so that their brand will resonate more deeply with others when they see it at Best Buy or on the box of the laptop they’re about to purchase.  “Intel Inside” has a deeper meaning for the consumer because great engineers (actual people!) brought it to you.  (Never mind that the gentleman in the commercial is an actor.)

 

All brands are made up of people.  People want to love brands and by extension love the people who make those brands lovable.  Retail is the best place to make this happen by giving the perceived brand experts the tools to convert shoppers into brand ambassadors.

 
 

Surprise!

Posted byBill Blatt

What a cool business idea!  Things become so much more exciting when they're a surprise.  And in this age when so many of us spend so much time staring at a computer screen and doing so much of our socializing virtually, I think people crave interesting live experiences now more than ever.  There's no reason we couldn't create experiences like this for our clients' customers!

 
 
 
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About YSA

A place where creative folks and clients, account people and strategists gather to discuss Live Communications and its singular ability to create deeper, more meaningful relationships between

customers and brands. 

 

So pull up your keyboard and raise a few questions, share some ideas, provide a little inspiration.  Oh, yeah... and get comfortable.  After all, it's your place.

 

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