We've seen a few articles recently that have us wondering about the future of the celebrity spokesperson as we know it.
The ones that we see most often on TV - representing the diet and lifestyle categories - seem to be split in terms of investment, and to mixed results. Jennifer Hudson has been a huge boost for Weight Watchers, while Jessica Simpson's pregnancy announcement derailed the company's efforts to introduce a new face to the brand's community. Weight Watcher's competitor on the other hand, Jenny Craig, is doing away
with celebs completely.
But, it seems to be taking over other categories as well. Buick has engaged Shaq in their new TV spots, and tech giant HTC just announced a $1 billion ad campaign
featuring Robert Downey Jr. as Iron Man (see video above).
A "quirky" take on the celeb frontman, we think it's an interesting new twist on the celeb endorsement - after all, asking Robert Downey Jr. as himself wouldn't have quite the same effect - though we're curious to see how the storyline will play out among non-Iron Man fans, and how this partnership could drive the way the movie gets marketed closer to its release date.
When it comes to live events, investing in a big-name or even local celebrity can help drive attendees to your event, boost your profile and help you stand out amongst your competitors - especially during a crowded event, tradeshow or auto show. This can also influence the way you staff the rest of your experience. How does the staff engage your attendees or guests? How do they fit into the bigger story? No matter your approach, one thing that stands out about this brand is that a celeb spokesperson can help keep the messaging focused.
Just for fun - check out the top 25 celeb spokespeople
of all time, according to Daily Finance (Need more incentive? Mark Wahlberg makes the list).