The world's fair EXPO 2010 Shanghai is an exposition of pure superlatives: more than 130 country pavilions spread out in a newly built area a little more than 5 square kiometers at both shores of the Huang river in Shanghai. The organizers expect 70 million visitors from May to October. More than 5 million of them will have seen the German Pavilion - one of the top favorite pavilions with cues of up to six hours waiting time for the many Chinese and few foreign visitors.
50,000 sq ft of the futuristic design building that occupies a space of 65,000 sq ft house is an exhibition that was engineered, fabricated and installed by EWI Worldwide's Europe- and China-divisions. For about a year, we worked on what is now beautifully documented in this video.
What’s amazing about standing on the grounds of the World Expo in Shanghai, which opens on May 1, is to realize that the physical expanse of this event (greater even than the Beijing Olympics!) is matched only by the importance placed upon it by the countries and brands exhibiting here.
Unlike the World’s Fair of old, when people would travel across the world to glimpse the newest gadgets -- Ladies and gentlemen...an electric powered machine that actually washes your laundry! -- the modern day World Expo is much more an affair that combines global politics, big-time commerce, and national pride.
It should come as no surprise—especially after the Olympic Games—that China is pulling out all the stops. A massive, spaceship-like visitor center and towering, pagoda-inspired China Pavilion are just a couple examples from the host country that will make your jaw drop.
And you don’t have to be a student of economics and world politics to understand why exhibiting countries, as well as the world’s largest brands, are investing aggressively to stand out, honor their hosts, and troll for the free-flowing—and increasingly mighty—yuan.
Our EWI Worldwide colleagues have been helping to finish up some striking pavilions for Belarus, Columbia, and Germany (see photo below), our exhibit for the World Wildlife Fund is truly outstanding and we just shipped the final film that is part of Praxair’s sponsorship of the USA Pavilion.
Please have a look at all of these if you visit. You won’t be disappointed.
saw this a while ago. still love it!
The N building’s whole facade is part of the AR experience, enabling people passing by to see inside, who lives there, what store specials are, who is tweeting. The building is an impressive example of the real and the virtual worlds coming together in a simple clean design. No, more bombarding of information, viewer is given the choice to explore or ignore. Fabulous!
A little bit of technology and magic. A whole bunch of fun. YesYesNo has the spirt of collaboration and passion that is enviable.
so this was apparently made by hand, not laser cut....
for more views of this marvel, go to:
I’m not so sure I agree with the pundits in terms of the juice and fanfare that exhibitors displayed at this year’s E3 conference. However, there is so much going on in the gaming industry now that you cannot help but be intrigued–major advances in story line, super fast processing capabilities, beautiful and diverse imagery and styles, massive multi-player capabilities, accessories, 3-D and on, and on. One thing I really appreciated was the incorporation of modified physical objects as controller into the game play–skateboards, guitars, mics, double fisted controllers, gloves, and thanks to Microsoft’s Natal our whole body. Makes ya wanna grab a Redbull, turn the lights down and connect…
(
TREND HUNTER) It took 3,415 parts, 4,890 bolts and over 100 tonnes of steel to construct this welded sculpture, contracted by Land Rover for the Goodwood Festival of Speed last weekend in England. Five luxury Land Rover…
[More]
Very cool way for Land Rover to get attention.
We've seen green prefab. We've seen shipping container prefab. Now we have pop-up prefab. In a mere 90 seconds, this house opens and is ready to go.
"Cool Hunter notes, with the push of a button, the house opens in 90 seconds like a flower and transforms from a compact container into a fully furnished and functional space with a kitchen, dining room, bathroom, bedroom, living room and library. All materials used in the Biennale house were recyclable or recycled."