Your Story Alive: A Live Communications Blog

April 05, 2012 12:35 PM

Titanic Exhibit Marks 100th Anniversary

Posted byKatie

Above is an image of just one of the interactives attendees will experience at the exhibit.

On Thursday, April 12, Sea Research Foundation, operator of Mystic Aquarium in Mystic, Conn., will open its major new exhibit -- Titanic – 12,450 Feet Below -- located at Mystic Aquarium’s newly renamed Ocean Exploration Center exhibit hall.

Titanic Discoverer Dr. Robert Ballard and Former Top Disney “Imagineer” Tim Delaney, in collaboration with EWI Worldwide, took “a very different approach to the Titanic experience, one that taps directly into the excitement of exploration and discovery,” according to Delaney. “Our Titanic exhibit is awe-inspiring and emotional. It is designed to capture the moment of discovery that only access to the actual discoverer’s insight and vision can deliver. Working hand-in-glove with Bob Ballard and Sea Research has enabled us to create something that both adults and children will find thrilling, immersive, interactive, experiential and memorable. Titanic – 12,450 Feet Below takes you there.”

Featuring captivating imagery, breathtaking recreations, emotional soundscapes, hands-on activities and thrilling entertainment, attendees can experience the moment of discovery and remember the journeys of Titanic’s passengers.

Digital elements, including interactive kiosks and touch-tables, enable guests to access a veritable treasure trove of information, find Titanic artifacts at the bottom of the ocean, learn about icebergs and the Titanic’s course that night, and explore over 300 separate image and video files of the underwater wreck. The high-tech tables feature the latest in multi-touch and object-recognition technology, and evoke the magic of adventure and discovery that Dr. Ballard’s expedition embodied.

Based in Mystic, Conn., Sea Research Foundation is a 501(c)3 nonprofit organization that operates Mystic Aquarium, Institute for Exploration and, in partnership with National Geographic Society, The JASON Project and its Immersion Learning program. For more information, visit searesearch.org and mysticaquarium.org/titanic.

Tags: Architecture, Brand Stories, Cool Stuff, Environmental Design, Exhibits, Graphic Design, Interactives, Museums & Attractions, Pop Culture, Technology

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January 26, 2012 12:34 PM

NAIAS Review: The Good, the Great and the Ugly

Posted byKatie

This year’s North American International Auto Show was a departure from years past – both when it comes to attendance (770,932 attended this year, with the highest opening day attendance since 2005) and automaker’s exhibits.

Our design team took to the aisles to see what’s happening and what’s hot (or not), and here is what we found:

The brands are back. Companies that haven’t been around the past few years have made a comeback, and their re-emergence wasn’t always small. However, on that note, we saw that condensed kits are still around even for the seminal automakers, but didn’t seem to be doing their brands much justice.
Automakers and consumers are talking about fuel efficiency and personalization – and some of this is being reflected right into the booth themselves. EWI Worldwide client Kia turned its brand’s fuel efficiency into a driving interactive, and another interactive in the space highlighted features that could be personalized to the driver. This trend also shows signs of event marketing and the live experience becoming a larger representation of the brand and an overall marketing campaign, instead of a standalone effort.
Exhibitors are building new stands every year instead of using the same kit for 4-5 years – just look at GM and Chrysler as examples. This speaks to the European build style – and is perhaps something we all should keep an eye on for future years (and builds).
Black is the new black. And so is drywall and fabric. One short trip around the show floor revealed these materials reflected in a lot of the exhibit spaces. Not everyone did it well, but awesome forms in drywall were delivered particularly in the Audi stand. Chevy, on the other hand, was almost entirely executed with fabric.
Bring on the LEDs. LEDs are becoming a bigger part of exhibits, and BMW’s LED ceiling was a good example of this. Although not all automakers have embraced the LED trend, we expect to see more of it in future years.

Are there any trends that you saw this year that you haven’t seen in years past? Share below.

Tags: Architecture, Brand Stories, Interactives, Technology, Transportation

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December 16, 2011 5:04 AM

Europe’s Largest Exhibition Sites

Posted byMartin Dorsch

European cities host some of the largest international fairs. Some of them even have several large fairs and have thus developed enormous sites with impressive capacities. You will not be able to see all of one of them in one day; employees use cars on the grounds to get from A to B and some halls allow you to have exhibits up to the size of airplanes and ships.

Below are some of the largest sites. As a comparison, China’s largest site in Guangzhou has 340,000 sqm and Chicago’s McCormick Place offers 248,000 sqm, while the SNIEC in Shanghai has 126,500 sqm.

Tags: Exhibits, Architecture, Environmental Design

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November 09, 2011 10:16 AM

On the Corner

Posted byJeff Paterson

http://www.yatzer.com/The-Flatiron-Building-of-Eastern-Design-Office

Follow the Eastern Design Office link at bottom of page.

Tags: Architecture

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November 04, 2011 1:34 PM

Form Following Function

Posted bySteve Riley

i love way this form reminds us how tiny we really are as it teeters over you. no decoration. just thought.

Tags: Architecture, Creative Inspirations

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November 03, 2011 8:41 PM

Some New Age Office Opts

Posted byAdam Sweet

Some very cool office décor for creative spaces. I like the juxtaposition of super ornate surroundings with modern furniture and fixtures. Although the Azure space is something out of a Dr. Suess story.

Bank-Of-Moscow-Offices

Azure-Office

Coordination-Asia-Shanghai-Office

dtac-Headquarters-Office

Happy imagining!

Tags: Architecture, Creative Inspirations, Environmental Design, Exhibits, Furniture, Global Design, Pop Culture

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November 02, 2011 11:11 AM

Nitto Tire USA Optimizes the Press Experience at SEMA

Posted byKatie

Nitto Tire U.S.A. Inc., a leading developer of performance tires for enthusiasts, has worked with EWI Worldwide to create a custom Nitto® Digital Passport Program to assist press during 2011 SEMA Show and make their visit to the booth relaxed and informative. Knowing that the week at SEMA is filled with numerous meetings leaving editors short on time, the program was intended to make editor engagement with Nitto Tire even better.

Press interested in visiting Nitto Tire while at SEMA were asked to pre-register online at the Nitto website. Once registered, a personalized QR code, containing the individual’s contact information, was emailed to them pre-show or could be printed on-site. Then, once press arrived at the show, they were encouraged to use one of 13 interactive tire displays, each showcasing one of Nitto Tire’s products, to browse product information, specs and programs. As they explored, the QR Code captured their experience and automatically provided—at the end of that day—a follow-up email containing detailed information about each of those products and programs. This email also gave Nitto an opportunity to cross-promote its social media channels, such as its Nitto® Tire Fan Drive Sweepstakes, a unique opportunity that will allow Facebook fans of Nitto® Tire to design a custom vehicle that could be given away as the grand prize.

See picture above for an example of what visitors received.

The program, which debuted this week at the Las Vegas Convention Center, is open to anybody attending the show. Here’s a link to Nitto Tire’s press release containing more details.

Tags: Architecture, Brand Stories, Interactives, Media, Promotions, Technology, Transportation

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August 22, 2011 4:24 PM

University of Michigan C.S. Mott Children's Hospital Play Room

Posted byKatie

The University of Michigan C.S. Mott Children’s Hospital opens in just five months, and EWI Worldwide has partnered with the University of Michigan’s internal design group to create the new play room in the building. Click here to see C.S. Mott Children’s Hospital blog post containing more information and images of the football-themed room, which is designed to engage and entertain families away from home.

Tags: Architecture, Environmental Design, Healthcare

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February 17, 2011 10:48 PM

Out My Window

Posted byEli

A fantastic interactive documentary in 360•. The meaning is on the inside. What we create and how we live.
ttp://interactive.nfb.ca/#/outmywindow

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November 24, 2010 10:09 AM

Cutting Edge of Learning

Posted byEli

We are instruments endowed with feeling and memory. Our senses are so many keys that are struck by the nature that surrounds us and that often strike themselves. -- Denis Diderot

http://www.fastcodesign.com/1662762/a-21st-century-school-on-the-cutting-edge-of-learning-slideshow#10

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