We're pleased to share that our work for client Nitto Tire USA was recognized by EXHIBITOR magazine's 26th annual Exhibit Design Award competition.

Debuting at SEMA Show 2011, the Nitto Tire USA booth was a unique in-line exhibit that used fabric to create walls and archways, as well as touch-screen interactives that were programed to work within Nitto Tire USA's pre- and post-marketing efforts, enhance its marketing relationships and ensure that media and blogger coverage was on-message. 

According to the lead designer on the project, Jon DeGorsky, the "Digital Passport experience allowed users to sign up online for a QR code to be sent to their cell phone or other smart device. From there, the user would scan the code on a tire stand within the space. After scanning the code, every interaction the user had with the touch display would be tracked, and at the end of their experience they would receive an email with the exact information they went over in the interactive. At SEMA, there was hardly a digital or interactive presence, so the interactive system within the Nitto tire booth was a significant crowd draw." (see original post here written following the program debut).

To see the full story from EXHIBITOR magazine, go here.

To see a video compilation of all the award winners by EXHIBITOR magazine, go here.