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Event Marketing Summit: Embracing the Revolution

Posted byKatie
Next week, we'll be joining hundreds of industry peers at the Event Marketing Summit in Chicago.

We're excited about this event for a number of reasons - to learn about the latest in the industry, talk about trends, benchmarking in the industry and more - and one of the topics we're most interested in is how technology is changing the industry and the way that we approach live events.

We hope you can join us at the Tuesday 8 a.m. keynote, "Disruption at the door: Change is on the way." Scott Schenker, VP-Global Events from SAP will be presenting how digital and social media are causing a fundamental shift in events - and though it hasn't affected the industry full-force, the change is in motion.

We'd love to hear your thoughts on this POV - and will blog about what was shared after the keynote. We'll also be live-Tweeting throughout the summit, so please follow us at www.twitter.com/yourstoryalive.

 
 

Under the Sea with Surface Development

Posted byAlex Nichols
We just launched the Mystic Aquarium's "12,450 Feet Below" exhibit in partnership with Delaney Designs and Mystic Aquarium. As part of this exhibit we built five applications on the Microsoft Surface v2 platform using SUR40 tables. These applications included relatively simple photo and document galleries as well as more complicated applications that utilized the tag recognition features of the Surface platform.

Today I thought I'd share some of our learnings from working with the surface tables.  They're very interesting devices and while you can download the SDK and samples here, there are some things that you can't learn unless you have the hardware. Specifically I want to discuss performance, tag tracking, and object albedo.


Performance

One thing that I was surprised by was the power of the machines.  Since Bob Ballard and the Mystic Aquarium provided us with high resolution images and video we were a little concerned about performance, especially since some of our applications were going to take multiple instances of large high res imagery and throw several pixel shaders on top of it in order to produce some nice water effects.  I do most of my development on a high end laptop and it would chug, but the SUR40 handled it beautifully.  I hope that Microsoft and Samsung have plans to refresh the hardware on a more regular basis than they did v1 because I'm sure we'll be finding ways in the next year to use up every drop of power and will be wanting either more powerful tables or some way to upgrade existing devices. 


Object Albedo

The byte tag is a common way to identify and track physical objects placed on the table.

The surface guidelines give specifics on the minimum size the black area around the tag data should be in order for it to be recognizable to the device.  However one thing that we noticed is that the surface had more trouble picking up and tracking tags when the background was a lighter color.  We think that the object is reflecting the light projected from the display. This light is picked up by the PixelSense sensors, making the tag unreadable.  Giving the tag more of a black border seemed to help this.  We also noted that on dark backgrounds the touch visualizations would create bright spots on the screen that the object would reflect back so we turned those off with the following code in the constructor of our main view:

TouchVisualizer.SetShowsVisualizations(this , false);


Tag tracking

The Surface v1 was pretty good at tracking fiducial tags as they are moved around the table by a user.  The SUR40 seems to be much less reliable in this regard. Aside from the obvious issue of no longer recognizing 128 bit identity tags, the 8 bit byte tags don't track particularly well.  They're easily lost when moving and sometimes even difficult for it to recognize right off the bat.   We did note that tracking got somewhat better if the entire object was black except for the actual tag elements, but it still wasn't where we wanted to be. Ironically as soon as we finished an implementation of object tracking that worked Luis Cabrera posted this solution. His solution takes advantage of Surface v2's enhanced finger and blob tracking and foregoes the use of tags altogether.  While this solution is valid, it didn't 100% solve our design challenge as we needed to be able to tell the difference between 4 of the same object(one corresponding to each player of a game).  Instead our solution was to put the tag on a white background and then once we've found the tag and a blob that contains the point where the tag is, start tracking the blob.  We still used the tag for orientation, but it seemed to be stable enough even with that.  The code for this tracking is a bit longer than I can post to the blog, but if people want to see it I'll see if I can put a sample together.


End Note

As with all things in technology the SUR40 represents a series of tradeoffs when compared to other touch technologies.  Object recognition is unavailable when using IR, laser, or capacitive technologies.  The SUR40 performs better than most IR for certain gestures such as rotation where finger occlusion can lead to undesirable results.  And obviously a 40-inch capacitive screen is cost prohibitive.  But on the flip side sometimes you have issues such as environmental lighting, touch lag, and portability to deal with when building on Surface.  Originally I wasn't sure the trade offs would be worth it, but I've come around to believe that it's a device worth seriously considering if you can play to its strengths, just like everything else.

 
 

Ideas Brought to Life

Posted byKatie
Check out these animated videos from RSA, which explain complex ideas and concepts through the use of live illustrated storyboards.
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Titanic Exhibit Marks 100th Anniversary

Posted byKatie





















Above is an image of just one of the interactives attendees will experience at the exhibit.


On Thursday, April 12, Sea Research Foundation, operator of Mystic Aquarium in Mystic, Conn., will open its major new exhibit -- Titanic – 12,450 Feet Below -- located at Mystic Aquarium’s newly renamed Ocean Exploration Center exhibit hall.

Titanic Discoverer Dr. Robert Ballard and Former Top Disney “Imagineer” Tim Delaney, in collaboration with EWI Worldwide, took “a very different approach to the Titanic experience, one that taps directly into the excitement of exploration and discovery,” according to Delaney. “Our Titanic exhibit is awe-inspiring and emotional. It is designed to capture the moment of discovery that only access to the actual discoverer’s insight and vision can deliver. Working hand-in-glove with Bob Ballard and Sea Research has enabled us to create something that both adults and children will find thrilling, immersive, interactive, experiential and memorable. Titanic – 12,450 Feet Below takes you there.”

Featuring captivating imagery, breathtaking recreations, emotional soundscapes, hands-on activities and thrilling entertainment, attendees can experience the moment of discovery and remember the journeys of Titanic’s passengers.  

Digital elements, including interactive kiosks and touch-tables, enable guests to access a veritable treasure trove of information, find Titanic artifacts at the bottom of the ocean, learn about icebergs and the Titanic’s course that night, and explore over 300 separate image and video files of the underwater wreck. The high-tech tables feature the latest in multi-touch and object-recognition technology, and evoke the magic of adventure and discovery that Dr. Ballard’s expedition embodied.

Based in Mystic, Conn., Sea Research Foundation is a 501(c)3 nonprofit organization that operates Mystic Aquarium, Institute for Exploration and, in partnership with National Geographic Society, The JASON Project and its Immersion Learning program. For more information, visit searesearch.org and mysticaquarium.org/titanic.

 
 

The Importance of Brand Consistency

Posted byKatie



























It's important to be consistent. Seems simple, but sometimes brands and campaigns can be led astray by lackluster metrics or feedback.

This morning, I read an (older but good) article from Jeff Perkins of Autotrader, who wrote "Patience with campaigns is a brand virtue."

One of my favorite quotes from the article:"In this age of media overload, consumers are exposed to more than 3 million ads every day. It's as if we are surrounded by a virtual Times Square every minute of every day. How can any brand expect to break through the clutter if they're constantly changing their message?"

What I learned from it:
- Take the time to develop campaigns in a well-formed foundation. Research, strategize and test.
- It can take years for some campaigns to hit their stride; there are some campaigns that have been around for years but still resonate. I personally think of Coca-Cola's Polar Bears every winter.
- Tweaking is okay - but don't stray the course. Evolving may be necessary to stay current, but make sure the underpinnings of your campaigns don't get sacrificed as well.

Check out the article on BtoB online, here.

 
 
About YSA

A place where creative folks and clients, account people and strategists gather to discuss Live Communications and its singular ability to create deeper, more meaningful relationships between

customers and brands. 

 

So pull up your keyboard and raise a few questions, share some ideas, provide a little inspiration.  Oh, yeah... and get comfortable.  After all, it's your place.

 

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