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Making social media work smarter for event marketers

Posted byKatie






































When you think about extending a brand's presence beyond the show floor, social media is a natural go-to answer. However, when listening to a Webinar earler this week on the Event Marketing institute's EventTrack 2012: Event & Experiential Marketing Industry Forecast & Best Practices Study, I was surprised to learn the study found that "the relationship between events and technology is emerging. Only 28 percent of brands say their social media efforts are very integrated with their event and experiential marketing currently, although 49 percent say these two mediums are somewhat integrated."

What does this mean? Everyone sees the value of social media, but it's application is still in its infancy, despite seeing an explosion of growth in the past three years (see Pinterest and music streaming sites like Spotify, Grooveshark for latest boomers).  According to the study, the most opportunity for social media - and the areas they are most interested in seeing evolve - are those applications that help enlist influencers and build the company database.

How you can get ahead of the curve:
  • Keep using social media to spread the word. One of the best advantages of social media is that it's widespread, accessible and reactive, so you can get news out in a matter of minutes when needed. This becomes especially handy when
  • Do your homework and see who is making the most noise in your (and your clients') industry. They may already be your brand evangelist - and arming them with the right resources and information can go a long way.  The Ford Fiesta Movement is the example that always coming to mind, where Ford gave consumers a Ford Fiesta and asked them to complete a different mission every month. (Read more at Business Week)
  • Help people convert. When I'm interested in a brand, I often try to wallpaper my resources. Twitter, Facebook, LinkedIn and their blog are all locations I want to track to make sure I don't miss out on a word. Make sure that your (and your clients') community isn't missing out, or you could be missing an opportunity waiting to be converted. This doesn't mean that you need to sell them on your next special, but it can open the conversation and get you and your team thinking about what questions this community might have and how you can fulfill them.

What are some forward-thinking social media applications you've seen in the event space?
 
 

SmileMore!

Posted byAdam Sweet
 My sister, the Queen of Positivity in my life, recently shared this wonderful article about the power of smiling. I hope you enjoy!  Its principles were featured at the TED conference.

 























http://thehealthylivinglounge.com/2012/01/16/smile-more-and-feel-lighter/


 
 
 

Qmilch, A New Kind of Textile

Posted byJon DeGorsky




































Qmilch is an eco-friendly textile made from, you guessed it, milk. It's an odorless, extremely soft, washable fabric alternative that even dries twice as fast as cotton. To add to the conveniences of this material, it also helps regulate one's body temperature and blood circulation.   

"While textiles made from milk are not an entirely new concept (people have been testing out the idea since the 1930’s), Qmilch is by far the most successful attempt. This is because it is the most sustainable; other methods employ noxious chemicals in order to get the desired result. Qmilch, however, is made from organic milk that has gone sour and cannot be sold- recycling something that would have otherwise gone to waste.

The milk is heated, combined with ingredients such as beeswax, and spun into thread. This process is much more ecologically sound. It not only eliminates the need for chemicals, it cuts down on water waste! While cotton uses more than 10,000 liters of water to produce 2 pounds of fabric, Qmilch uses half a gallon! It is also biodegradable.

Although it hasn’t reached mainstream quite yet, (the fabric is $28 per kilogram, far pricier than even organic cotton), many companies have expressed interest in purchasing and using Qmilch. Domaske has also produced her own fashion line created from the textile, “Mademoiselle Chi Chi.”" - startupfashion.com

This emerging textile is a reminder to designers that our assumptions of an object's role may not be conceptually exclusive. Objects and ideas can potentially be used in different ways to solve design and brand problems. This article should be a challenge to those attempting to create new and innovative design solutions. Perhaps the design solution you're looking for lies within the reworking of an existing object's societal role.
 
 

Experiencing NAMM

Posted byAdam Sweet





























The NAMM show, referring to the National Association of Music Merchants, is the most unique tradeshow I’ve attended to date.  It includes domestic music product retailers as well as international associations of commercial businesses, and manufacturers.  NAMM is much different than auto shows and way different than health care shows; it is a collective of passionate people and companies to showcase new products, innovations, and have a lot of fun.

NAMM is a show for the music world.  Since I am not an instrumental musician, most experiences were out of touch for me.  Experience was something I watched more than participated in.  There were plenty of areas for attendees to use new products like drums, guitars, accordions, and many other instruments.  However, the most effective experiences for me involved headphones.  The partnership between a video screen and a set of headphones is understated, but extremely effective.  It allows you to be in your own world, separate from your surroundings.

There was an intimacy at this show that was visible; people were emotionally tied to what they were doing musically.  These instruments were an outlet for their inner self, and just walking down the halls was an experience for me because I got to listen to these people’s souls’ projected through music.  It was really wonderful.  That alone was enough for me to say that this show was experientially great! 

NAMM showcased an ability for a message to be conveyed in a number of ways.  We as designers in the exhibit industry can learn from the show how important it is to truly make an impact on our visitors. Target your audience, plan your attack, and execute with intent.

For more information on NAMM including membership information, news, and event dates, visit www.NAMM.org.
 
 

HOW WELL DOES GOOGLE KNOW YOU?

Posted byAdam Sweet
 Via Geekologie.com and Google Ad Preferences, I've recently discovered our good friend Mr(s). Google has set up a cookie tracker on my web browser that highlights targeted advertising that they feel fits my demographic.  How do they know my demographic you might ask?  Why only by stalking my every online move!  But wait, we've known they did this for years, right?!  Well now I know for sure! Stay outta my head Google!  You know me better than I know me....

...and apparently, I'm a 25-34 year old man who does research on Arts & Entertainment for the technologically advanced auto industry and has a slight obsession with Rugs, Carpets, and online clothes shopping...

Check out your info by logging into your Google/Gmail account, and then clicking here


Oh, and follow the steps on the page to OPT OUT if you'd prefer Google DIDN'T invade your privacy like this.  



 
 

The Super Bowl Commercials are Back

Posted byKatie
 I may not be the biggest football fan, but I love the Super Bowl's commercials every year - and it appears that I'm not alone.

According to a recent story in Ad Age, 25% of the total Super Bowl Web chatter is about the ads, not the game.  For fans like me, this spells good news, especially now when advertisers are leaking their ads to generate even more buzz before the big day.  It also seems like a great way for companies to expand existing campaigns across multiple channels - especially when they start to involve social media or other live events.

My personal favorite so far is Honda's "Matthew's Day Off"... can't wait to see what else is in store on Sunday!
 
 
About YSA

A place where creative folks and clients, account people and strategists gather to discuss Live Communications and its singular ability to create deeper, more meaningful relationships between

customers and brands. 

 

So pull up your keyboard and raise a few questions, share some ideas, provide a little inspiration.  Oh, yeah... and get comfortable.  After all, it's your place.

 

Developed by the creatives of EWI Worldwide, www.ewiworldwide.com.


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