Proud that our VP, Creative Hilary Read has been asked to be on judging panel for this year's CA Interactive Annual--which she is judging as we speak. The invite to participate in judging this most prestigious awards annual for digital and interactive creative work is a great credit to Hilary's reputation and to EWI Worldwide.
Eli's post directly below about the VW interactive table is a credit to Hilary, Eli and the teams in Detroit and Los Angeles bringing relevant ideas--and leveraging the engagement capabilities of technology--to capture and activate customers for our clients. Cool
It was a HOT Friday afternoon in LA. I had joined a few warm colleagues for lunch as they were passing though town on the last leg of their tour from Melbourne to Cali and back. We got to chatting about all the conferences, article, news flashes, and industry chatter that seems to be adding a collective load on everyone’s minds. The constant exclamation that the traditional models of marketing and advertising are dead….and you better get on board that next great wave of consumer generated, digitally driven, socially integrated, community focused wave of Brand Marketing 3.0. Enough of the midnight marauder talk. And as our friend Rob pointed out…have the billboards been torn down? TVs destroyed? Radios turned off? Direct mail stopped coming? Publications ceased printing? Events no longer booking? Experiences gone limp? PR stopped breathing (or shouting)? Sampling taken a powder? Retail shops shuttered? Malls imploded? Kiosks short circuited? Have people stopped making connections with brands, products and services any old way they choose? Nope. So, let’s stop all the chatter, self-promotion, navel gazing, posturing, doom and gloom. When we realize that no marketing model is dead, or better yet, an island, we can once again get back to what makes this job worth while–bring a sense of purpose, wonder, intrigue, and plain old fun to products, brands, services and experiences…god damn let’s just get back to being alive!