Your Story Alive: A Live Communications Blog

September 16, 2009 3:17 PM

Your Story Alive - But Not Your Screen

Posted byAndrew Austin

Here at EWI Worldwide, we have built a robust digital media network for retail locations, trade shows and events based on our years of experience operating networks with thousands of nodes. The foundation of a network consists of compelling content, a robust distribution model and security. In some people's opinions the WalMart in Fort Smith, Arkansas network may have had just one of those attributes.

The story below is why we don't use technology like DVD players and other things that are familiar to shoppers when telling a brand's story.

Pair accused of playing porn DVD at Ark. Wal-Mart

FORT SMITH, Ark. (AP) -- Two Oklahoma men have been arrested for allegedly playing a pornographic DVD on display televisions at a Fort Smith Wal-Mart. Sebastian County jail records show 20-year-olds Cody Allen Sexton and Kenny Dean Andrews were arrested on a felony obscenity complaint.

Police said the two put the pornographic DVD into a player that was connected to six televisions on Sept. 3. The DVD was removed after a customer notified a store manager.

It wasn't clear whether the two have an attorney. Police Sgt. Levi Risley said the two thought they were just pulling a prank.

Tags: Advertising, Business Theatre, Consumer Electronics, Innovation, Interactives, Media, Retail Environments, Technology
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