So, how does a creation of the internet age (he started out writing a blog) monetize his following into a tidy fortune? Write a bestselling book and be lucky enough to have it made into a motion picture. (I think we all see the irony here). The book, "I Hope They Serve Beer in Hell," by Tucker Max, is essentially a compilation of one man's nihilistic existence-- countless days (nights, really) strung together by a crude combination of booze-fueled bad choices, degrading sexual antics, and a brawl or two thrown in for good measure. No wonder it is a New York Times bestseller. Oh, almost forgot, it is one hilarious read. Consider yourself warned.