September 23, 2009 10:09 AM
When someone falls in love with a brand, what is it they actually love? Do Apple aficionados love the mirrored fruit (certainly browned by now) with a bite taken out of it? I can tell you from experience, if you can find an ATT lover it’s not because he/she loves the death star.
Verizon did a great job with this with the “people behind the network” campaign. But this commercial absolutely nails it. Someone at Intel (or their ad agency) got it. My nerd background allows me to say things like I LOVE USB (all different iterations of it.) Intel already has loyalty from quite a few of the people who actually investigate their products. Now they have put a human face behind the CPU so that their brand will resonate more deeply with others when they see it at Best Buy or on the box of the laptop they’re about to purchase. “Intel Inside” has a deeper meaning for the consumer because great engineers (actual people!) brought it to you. (Never mind that the gentleman in the commercial is an actor.)
All brands are made up of people. People want to love brands and by extension love the people who make those brands lovable. Retail is the best place to make this happen by giving the perceived brand experts the tools to convert shoppers into brand ambassadors.
September 18, 2009 10:15 AM
What a cool business idea! Things become so much more exciting when they're a surprise. And in this age when so many of us spend so much time staring at a computer screen and doing so much of our socializing virtually, I think people crave interesting live experiences now more than ever. There's no reason we couldn't create experiences like this for our clients' customers!
September 16, 2009 3:17 PM
Here at EWI Worldwide, we have built a robust digital media network for retail locations, trade shows and events based on our years of experience operating networks with thousands of nodes. The foundation of a network consists of compelling content, a robust distribution model and security. In some people's opinions the WalMart in Fort Smith, Arkansas network may have had just one of those attributes.
The story below is why we don't use technology like DVD players and other things that are familiar to shoppers when telling a brand's story.
Pair accused of playing porn DVD at Ark. Wal-Mart
FORT SMITH, Ark. (AP) -- Two Oklahoma men have been arrested for allegedly playing a pornographic DVD on display televisions at a Fort Smith Wal-Mart. Sebastian County jail records show 20-year-olds Cody Allen Sexton and Kenny Dean Andrews were arrested on a felony obscenity complaint.
Police said the two put the pornographic DVD into a player that was connected to six televisions on Sept. 3. The DVD was removed after a customer notified a store manager.
It wasn't clear whether the two have an attorney. Police Sgt. Levi Risley said the two thought they were just pulling a prank.
September 08, 2009 11:10 AM
September 08, 2009 10:22 AM
So, how does a creation of the internet age (he started out writing a blog) monetize his following into a tidy fortune? Write a bestselling book and be lucky enough to have it made into a motion picture. (I think we all see the irony here). The book, "I Hope They Serve Beer in Hell," by Tucker Max, is essentially a compilation of one man's nihilistic existence-- countless days (nights, really) strung together by a crude combination of booze-fueled bad choices, degrading sexual antics, and a brawl or two thrown in for good measure. No wonder it is a New York Times bestseller. Oh, almost forgot, it is one hilarious read. Consider yourself warned.