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Read This Book!

Posted byKeith Goldberg
IN PURSUIT OF ELEGANCE:
Why the Best Ideas Have Something Missing
by Matthew E. May
 
If you care about ideas ... if want to help others summon the courage to move from "this is the way it has always been done" to "this is a better way to get it done" ... if you believe that too much "stuff" keeps us from doing what we,  as marketers, are here to do (elegantly solve problems!) then you will love this read.
 
Find out more at inpursuitofelegance.com.
 
However, the web site is no substitute for the joy of diving in and devouring this essential tome.
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About YSA

A place where creative folks and clients, account people and strategists gather to discuss Live Communications and its singular ability to create deeper, more meaningful relationships between

customers and brands. 

 

So pull up your keyboard and raise a few questions, share some ideas, provide a little inspiration.  Oh, yeah... and get comfortable.  After all, it's your place.

 

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