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EWI Worldwide

10 commandments to THINK on

Posted byElijah B'Sheart
Marc Gobé focuses on fostering innovation through a better understanding of brands and consumers. In this talk he outlines what he considers the 10 commandments of emotional branding. In doing so he brings to light the current need for brands to shift their perspective from "customers" to people. Check it out!
 

 
 
 

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About YSA

A place where creative folks and clients, account people and strategists gather to discuss Live Communications and its singular ability to create deeper, more meaningful relationships between

customers and brands. 

 

So pull up your keyboard and raise a few questions, share some ideas, provide a little inspiration.  Oh, yeah... and get comfortable.  After all, it's your place.

 

Developed by the creatives of EWI Worldwide, www.ewiworldwide.com.


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