Your Story Alive: A Live Communications Blog

May 04, 2009 3:20 PM

Don't Let a Recession Make You Forget How to Market

Posted byAngela Heiple

We can all use a little help from our marketing friends now and again, even if it's a reassuring pat-on-the-back that says "yep, you're doing the right thing" or a kick-in-the-butt that says "stop freaking out, and breathe". Especially during a time of such uncertainty when it might not feel as simple as taking the "last time this happened, we did X..." approach.

So, if you're open to advice or words of reassurance from smart, successful marketers and trustworthy sources, check out this Advertising Age article, 10 Principles for Bad Times that Work in Good Times, Too. In one concise headline, the author reminds us that we don't have to reinvent the wheel or find a magic bullet; rather trust what we already know works.

Here are a few good daily reminders (in good times and bad) that I highlighted in the article before pinning it up in my office.

1. Honestly assess your strengths and weaknesses.

2. Get back to the basics.

3. Thriving beyond the current situation means knowing where you want your company to go.

4. If cuts are essential, at least maintain visibility with an umbrella brand. Allow that brand to carry others if necessary.

5. A recession cannot stop innovation.

6. Build campaigns around one big, central idea--and push the same message through all the marketing "pipes".

7. Optimism is a key ingredient in inspiring consumers and building great brands.

Tags: Creative Inspirations, People, Brand Stories
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Don't Let a Recession Make You Forget How to Market

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