It was a great presentation and attendees were still buzzing about it the next day. Thanks for your sponsorship of this terrific session. Biggest takeaway was his mantra of being relentless about telling your story. Such a great reminder for event people, who by nature are storytellers. We all need to remember that events need to tell the right story, or sometimes stories, about a brand. Focusing on the story first is the key to a successful event. Too often event people focus on the logistics, or the structure first and then back into the story which is sometimes constrained by the footprint or other perceived boundries. Start with the right story, and build the event to help tell it is the winning strategy.