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One More Shout-Out for Dove

Posted byMatt Hubbard
At EXHIBITOR2009 last week, I gave a talk entitled "Building Brands, Not Boxes."  One of the examples I talked about in the presentation was the Dove Campaign for Real Beauty, a wonderful integrated campaign designed to "celebrate the natural physical variation embodied by all women." 
 
I really admire the emotion embodied in this campaign, which included online films, including "Onslaught," which I showed in the presentation. Here is one more video that I think you'll like, called Dove Evolution. 

 
 
 

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