Building excitement on the eve of the LA Auto Show, Ford invited 800 Mustang enthusiasts and a couple hundred key media to the Barker Hangar in Santa Monica for an unforgettable event last November.  The event was to introduce the new 2010 Mustang line-up, but more importantly celebrate and promote the Mustang brand in that moment in time and beyond.  Our team of producers were privileged enough to work with Ford in creating it.

Rather than stopping at the production of a 20-minute theatrical reveal and presentation experience, Ford expanded the launch into a 3 hour event, complete with Mustang and racing themed stunts and interactives, special appearances by Mustang legends (both vehicles and people), keepsake giveaways and a guest-generated Mustang car show. 

 

It was broadcast live on the Speed Channel and picked up by other media such as this behind-the-scenes video I just ran across on Garage419.com.  It really captures the essence of the event and the production that went into it.  Before you push play, note that typical set up for an event of this nature is 4-5 days.  Our crew had 40 hours.  Everything went off on time and without a hitch!  Thanks Garage419 for such great coverage.