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Billboard Made of Lettuce - McDonald's "Fresh Salads" Ad

Posted byLaura DeMeulemeester
A different and very cool approach to outdoor advertising makes big impact.  McDonald's wanted to promote their health-conscious menu items, so agency Leo Burnett created a billboard a few months ago that had green lettuce planted in it to form the words "Fresh Salads".  The video shows the sign coming alive from seeds to full-bloom over a few weeks.
 
 
Billboards Made of Lettuce - McDonald’s Growing Fresh Salads Ad (VIDEO)

 
 
 

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