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Vertical Eco Farm - Las Vegas Goes Green

Posted byLaura
 
 
 
The world's first vertical eco farm will be in Las Vegas, a $200 million project expected to open in 2010. 

 

According to TrendHunter, the developers expect it will serve as another tourist destination, and that it will grow enough crops to feed 72,000 people for a year. It will grow around 100 different kinds of crops including fruits and vegetables, with ideal growing conditions created in individual tower sectors.

 

“The World currently uses about 80% of the available farm land and 60% of the earth’s population lives near or in an urban environment so the logical choice for farming is to go up for land where the environment can be controlled and where distribution is local,” NextEnergy News explained.

 

“Las Vegas is seen as the perfect location for this project by Nevada State officials who would like to demonstrate their sustainability and environmental awareness instead of projecting an image of waste and excess.”

 

$200 million may sound like a lot, but the builders anticipate it will bring in just as much cash as a new casino at a projected annual revenue of $40 million and only $6 million in operating expenses.

 
 

Charge Your Cell Phone by Dancing

Posted byLaura

(Reuters) LONDON - What do you do if you're stuck in a field at a pop festival but there's trouble ahead because your cell phone's battery is about to run out?

Thanks to a new gizmo, you now just need to face the music and dance.

Mobile phone operator Orange said on Tuesday it had teamed up with GotWind, a company specializing in renewable energy, to produce a recharger powered by dance energy alone.

The portable kinetic energy chargers will be given a test run at this year's Glastonbury Festival, the world's biggest greenfield music and arts celebration that begins on a farm in Somerset, southwest England on Friday.

Orange said the prototype chargers weigh the same as a phone and are about the size of a pack of cards.

Attached to the user's arm, they employ a system of weights and magnets, which provide an electric current to top up charge in a storage battery. This can then later be used to recharge the phone.

"We wanted to create a fun, engaging and interactive product which would encourage users to have a laugh while charging their mobile phone and at the same time test out a new energy-efficient prototype," said Hattie Magee, Head of Partnerships at Orange UK.

 
 

Mobile Billboards for High Rise Eyes

Posted byAngela

Bus Top Billboards - Ads for High Rise Eyes

(TREND HUNTER) Marketers aren't willing to waste any potential ad space these days. We've covered the advantages of mobile billboards before, but this bus, which I saw from the 15th floor of Toronto high-rise, not only… [More]

 
 

Pop-up Photo Studios Enhance Retail Experience

Posted byAngela

Narcissistic Fashion Photo Shoots - Photograph Yourself at Topshop (GALLERY)

(TREND HUNTER) Topshop is giving shoppers the chance to create their own fashion moment by setting up pop-up photo studios inside their stores. The UK retailer’s followers in London, Dublin and Manchester are presented… [More]

 
 

How Smart is your Vending Machine?

Posted byLaura
 
 
Located in a Japanese train station with high traffic volumes, Smart had a lot of fun with this vending machine.
 
 
 
 
 
 
 

Billboard Made of Lettuce - McDonald's "Fresh Salads" Ad

Posted byLaura
A different and very cool approach to outdoor advertising makes big impact.  McDonald's wanted to promote their health-conscious menu items, so agency Leo Burnett created a billboard a few months ago that had green lettuce planted in it to form the words "Fresh Salads".  The video shows the sign coming alive from seeds to full-bloom over a few weeks.
 
 
 
 

South African Prefab Provides High-Quality, Affordable Housing

Posted byLaura
 
(TrendHunter) - Known as the Abod, BSB Design has developed a low-cost, high-quality, prefab house for South Africans. The entire home is shipped in one box and can be easily assembled in one day by four people, using only a supplied screwdriver and an awl. The home’s shape is the Catenary Arch, a curve frequently found in nature, that makes the 10’ x 12’ footprint seem larger. Approx. $1,500.
 
 
 
 

Addicted to Facebook?

Posted byLaura
I'm not sure why it surprises me each time Facebook has another strategic move in the marketplace or there is another product designed, created or produced to support the Facebook brand.
 
As I asked, are you addicted to Facebook?  Or perhaps you just want the latest gizmo?  EStarling is selling a WiFi digital photo frame, which will display your albums that have been directly uploaded via email from your Facebook account. 
 
 
 
 

Retailer Turns Employee Mistake into Profit; Starts New Trend

Posted byAngela

 

PORTLAND, Oregon (AP) -- It was a fortuitous typo for the Fred Meyer retail chain. The best-seller so far at Fred Meyer is The Beatles album "Abbey Road."

 

This spring, an employee intending to order a special CD-DVD edition of R.E.M.'s latest release "Accelerate" inadvertently entered the "LP" code instead. Soon boxes of the big, vinyl discs showed up at several stores.

 

Some sent them back. But a handful put them on the shelves, and 20 LPs sold the first day.

 

The Portland-based company, owned by The Kroger Co., realized the error might not be so bad after all. Fred Meyer is now testing vinyl sales at 60 of its stores in Oregon, Washington and Alaska. The company says, based on the response so far, it plans to roll out vinyl in July in all its stores that sell music.

 

Other mainstream retailers are giving vinyl a spin too. Best Buy is testing sales at some stores. And online music giant Amazon.com, which has sold vinyl for most of the 13 years it has been in business online, created a special vinyl-only section last fall.

 

The best-seller so far at Fred Meyer is The Beatles album "Abbey Road." But musicians from the White Stripes and the Foo Fighters to Metallica and Pink Floyd are selling well, the company says.

 

"It's not just a nostalgia thing," said Melinda Merrill, spokeswoman for Fred Meyer. "The response from customers has just been that they like it, they feel like it has a better sound."  [full article]

 
 

Mobile Displays Worth a Second Look

Posted byLaura
Who wouldn't take a second look at this? Or interact with it?  These European mobile campaigns are creating buzz and are getting way more impact than the "regular" mobile campaign.  Labeled as Truckvertising, it is the breakthrough creativity strategy brands like Bionade, Pepsi and Freitag are using to differentiate themselves from the competition.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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About YSA

A place where creative folks and clients, account people and strategists gather to discuss Live Communications and its singular ability to create deeper, more meaningful relationships between

customers and brands. 

 

So pull up your keyboard and raise a few questions, share some ideas, provide a little inspiration.  Oh, yeah... and get comfortable.  After all, it's your place.

 

Developed by the creatives of EWI Worldwide, www.ewiworldwide.com.


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