Your Story Alive: A Live Communications Blog

May 30, 2008 10:15 AM

How YouTube Can Help You Create That Next Ad Campaign

Posted byAngela Heiple

I love this graphic animation and had to share it. Cool how it paints the town. The campaign behind it is smart (yet simple) too. HUGO creates this video and posts it to YouTube, announcing a call for entries to a new slogan contest. They're looking for a creative mind out there to come up with their next tagline, slogan, innovative quote.

I know this isn't a brand new idea, but it's always great to actually see it done. And done well. It's also interesting that the video concept centers around one of the most basic, traditional tools of advertising-- a billboard.

If you want to participate in the contest, check out www.hugosayit.com.

Tags: Cool Stuff, Graphic Design, Promotions
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