AP - EINDHOVEN, Netherlands — Even before we get used to high-definition TV, researchers are planning to place "3D" TV in our homes — but without the funny glasses.

 

Philips Electronics NV gave a peek into its research pipeline Tuesday, demonstrating a prototype that was still fuzzy around the edges. Operating like a holographic greeting card, it combines slightly different angles of the same image to create video that appears to have different depths as your eyes scan it.

 

The result is uneven, at some moments blurry, and at others merely two dimensional. But sometimes the apparent depth or protrusion can be startling.

 

"We say the market progression is black and white, to color, to high definition, to 3D," said Bjorn Teuwsen, demonstrating the product. "We estimate in a few years these will be in homes."

 

Specialized models have been sold to corporations — mostly movie theaters and casinos — where they are usually used for advertising signs, since 2006. But Philips said the product is not yet ready for consumer rollout.  Samsung is demonstrating its own no-glasses 3D television concept model this week in Las Vegas.

 

Philips' 3D television is one of several products shown to reporters Tuesday, ranging from space-age lighting for shop windows to energy efficient water purifiers intended for the developing world.

 

The company has sold more than 2 million televisions with "ambient" backlighting to heighten mood effects. The company's vice president for research, Fred Boekhorst, said Tuesday that Philips plans similar features that would involve "other senses."  Such as smell-o-vision? A TV that reaches out and punches you in the nose? Boekhorst wouldn't say, other than that it would "involve emotions."  "What next step could you take in the area of relaxation and emotion?" he said, in answer to questions.