Your Story Alive

YSA

EWI Worldwide

How YouTube Can Help You Create That Next Ad Campaign

Posted byAngela Heiple
I love this graphic animation and had to share it.  Cool how it paints the town.  The campaign behind it is smart (yet simple) too.  HUGO creates this video and posts it to YouTube, announcing a call for entries to a new slogan contest.  They're looking for a creative mind out there to come up with their next tagline, slogan, innovative quote. 
 
I know this isn't a brand new idea, but it's always great to actually see it done.  And done well.  It's also interesting that the video concept centers around one of the most basic, traditional tools of advertising-- a billboard. 

If you want to participate in the contest, check out www.hugosayit.com.
 
 

Interactive Human Body Museum

Posted byLaura DeMeulemeester
This sounds so cool - I can't wait to go check it out!  It sits along highway A44 between Amsterdam and The Hague - a giant, human-shaped building. It is the home of Corpus, a tactile interactive museum experience that takes visitors through the spaces inside their own bodies.
 
The tour begins on an escalator ride through a wound in the calf. Once inside visitors experience the body’s reaction to a wood splinter. After the 3D fertilization movie, guests follow a block of cheese as it makes its way down the digestive tract. Other exhibits feature the heart, lungs, mouth, and of course the brain. A beanbag game even allows visitors to try and take down bacteria before it can cause an infection.
 
At the museum you can experience hay fever from inside the nose, replete with a rollicking sneeze. You can don 3D glasses and watch as cartoon sperm fertilize an egg. You can bounce your way across a rubber tongue as you navigate taste buds and hear burps welling up in the deep.  -TrendHunter.  Pretty cool stuff! 
 
Interactive Human Body Museum - Corpus (VIDEO)

 

Interactive Human Body Museum - Corpus (VIDEO)

 

Interactive Human Body Museum - Corpus (VIDEO) 

 

 
 

RFID Social Networks

Posted byLaura DeMeulemeester
RFID Social Networks - Jive
 
TrendHunter - Jive is brilliant concept device to allow the elderly and technophobes without computers to still participate in a social network. Their needs are no different from the rest of us; the need to communicate, socialise and generally have fun is universal. Jive delivers through radio frequency identification (RFID) technology in order to store and retrieve data. There is a “tangible user interface - place something on the screen and the screen will co-respond to what you just did.”
 

Jive is a “one-plug router” so all the necessary setup information is already inside it. The user just plugs it into the phone jack and turns on the power. The user places a friend pass in the device and any updates, news and messages will be displayed. The user is able to see aggregated information such as grandchildren who are on Facebook or who have uploaded pictures on a photo site. Messages can be sent with a pull-out keyboard. If Jive were used for targeting advertising, then the internet connection would be subsidised which is an important consideration given the target market.

 

Jive has been patented by British born Ben Arent, the inventor who amazingly came up this device as part of his Product Design Degree. The project goal was to create “the best communication device for the late majority” and keep them socially active in today’s high tech world.

 
 

Shipping Container Condos Designed for Detroit

Posted byAngela Heiple
 
The only thing better about seeing cool things happening in Detroit, is telling other people about cool things happening in Detroit!   
 
This innovative urban design article from the Free Press, best describes a new Detroit condo development project that upon city approval, will turn old, discarded shipping containers into homes-- large, loft-like $100,000+ homes with curb appeal.  The project, designed by Detroit-based architect, Steven Flum, would stack empty containers four high, cut in windows and doors, install plumbing, stairways and heating, and add amenities such as balconies and landscaped patios. 
 
For those of you who are skeptical or like me, lack the creative vision for such possibilities... below is a 4-story, 4,800 square foot structure completed in 2001 by different designers.  Located in the heart of London's Docklands, it's the original "Container City" project.  Check out their website for more project samples.
 
 
 

Philips Demonstrates "3D TV" Without Glasses

Posted byLaura DeMeulemeester
AP - EINDHOVEN, Netherlands — Even before we get used to high-definition TV, researchers are planning to place "3D" TV in our homes — but without the funny glasses.
 
Philips Electronics NV gave a peek into its research pipeline Tuesday, demonstrating a prototype that was still fuzzy around the edges. Operating like a holographic greeting card, it combines slightly different angles of the same image to create video that appears to have different depths as your eyes scan it.
 
The result is uneven, at some moments blurry, and at others merely two dimensional. But sometimes the apparent depth or protrusion can be startling.
 
"We say the market progression is black and white, to color, to high definition, to 3D," said Bjorn Teuwsen, demonstrating the product. "We estimate in a few years these will be in homes."
 
Specialized models have been sold to corporations — mostly movie theaters and casinos — where they are usually used for advertising signs, since 2006. But Philips said the product is not yet ready for consumer rollout.  Samsung is demonstrating its own no-glasses 3D television concept model this week in Las Vegas.
 
Philips' 3D television is one of several products shown to reporters Tuesday, ranging from space-age lighting for shop windows to energy efficient water purifiers intended for the developing world.
 
The company has sold more than 2 million televisions with "ambient" backlighting to heighten mood effects. The company's vice president for research, Fred Boekhorst, said Tuesday that Philips plans similar features that would involve "other senses."  Such as smell-o-vision? A TV that reaches out and punches you in the nose? Boekhorst wouldn't say, other than that it would "involve emotions."  "What next step could you take in the area of relaxation and emotion?" he said, in answer to questions.
 
 

ReactTable - Sound, Motion & Lights

Posted byLaura DeMeulemeester
This morning at GF, everyone got a glimpse and hands-on test drive with the first ReactTable permanently introduced to the US.  Pretty cool stuff .... different shaped blocks can be placed onto a touch-sensitive circular table to create sounds.  The shape and proximity of the blocks combine in the shortest paths possible to create an individual sound with multiple paths creating unique music.  The volume, density and frequency - and much more - can all be controlled to create completely unique sounds.  Multiple people can join together to create music or they can perform individually. 
 
This is a musical playground with endless possibilities.  Now we just need to find the applications.
Tags:
 
 

Stylish Green Living Takes Step Forward With Smart Home

Posted byMatt Hubbard
Day two of Gravity Free: 2008 started with a tour of the Smart Home, recently constructed on site at Chicago's Museum of Science and Industry.  The modular, three story green home, designed by day one speaker Michelle Kaufmann and her firm MKD, featured an impressive aesthetic.  A few of the exterior fabrication details could use refining, in my opinion, but overall the home lives up to the hype, and hope, that stylish green living is within reach.  Check it out the next time you're in Chicago.
 
Smart Home at the Museum of Science & Industry
 
 
 

Inspirations...from Gravity Free

Posted byLaura DeMeulemeester
  • The more you are limited, the more it makes you think ... Chip Kidd
  • Design is the greatest differentiator for brands ... Karim Rashin
  • The past is a continual stimulus for the future ... Massimo Vignelli
  • This was a problem aching to be solved ... Deborah Adler
  • There have been many experiments ... Theo Jansen

 

The above statements were what resonated with me from the speakers on Day 2.  What sound bite stayed with you?
 
So it's Day #2 at Gravity Free and the topics and speakers are as diverse and provocative as ever.  The passion is undeniable and refreshing, but it is the unwavering commitment to their vision ... almost a sense of risk to their discipline ... that is truly inspiring.
 
The video shows the ULTRA cool kinetic sculptures and mobility mapping from Theo Jansen.  Everyone was blown away with what he's done with "ordinary" items and the pushing of boundaries.  As Theo said, there have been many experiments and many years to get to where he is ... check it out!
 
 
Tags:
 
 

Gravity Free: 2008 Launches "The Year of Dangerous Minds"

Posted byMatt Hubbard
Day one has ended at Gravity Free: 2008, and the content at Lee Knight's creative think tank has lived up to the high standards set at previous events.  Billed as "The Year of Dangerous Minds," this year's conference at Chicago's Museum of Science and Industry has already featured a provocative mix of multidisciplinary creatives. 
 
The event kicked off with Charles White III, a forefather of modern illustration and experience design.  White showcased an impressive body of work that spanned decades and genres, and featured a seemingly boundless imagination.  Key takeaways of White's talk: show the ordinary in unexpected ways and work for dictators who will champion your cause.  Well put, Mr. White.
 
Interaction designers Ryan Genz and Francesca Rosella followed, with a thought-provoking look at wearable experiences being developed by their firm, CuteCircuit.  Merging fashion and technology, prototypes like the Hug Shirt, Mobile Phone Dress, Skate Hoodie and Kinetic Dress seek to bring real human interaction back to the often arms-length experience of this so-called social technology.  If it gets us out of our cubes again, I'm in.
 
Jamie Drake, interior designer and self-professed "society decorator," took the stage next, reminding everyone why they got into the design business to begin with.  His passion for his craft, and excitement for color, was infectious and inspiring.  When asked what makes an experience great, Drake talked about people falling in love and recapturing a fresh point of view.  Powerful stuff.
 
After a short break (Mr. Knight likes to keep it moving), green architect Michelle Kaufmann was up, showcasing the Smart Home designed by her firm, MKD.  Touting the benefits of modular housing (and the incredible waste of site built structures), Kaufmann showed how design and innovation meet to bring simple, green living to the masses.  It's wonderful to be green, but I want one of these houses because the design is so cool!
 
Hat designer/milliner Rod Keenan followed Kaufmann, giving everyone a glimpse into the art and craft of hat design.  Gracing the heads of celebrities including Mary J. Blige, Brad Pitt and Elvis Costello, Keenan's design has set the bar in the fashion world for years.  The amazing attention to detail in Keenan's work reminded us all that great design often comes to life in the smallest details.
 
Day one ended with an amazing talk by graphic designer, Stefan Sagmeister.  Taking us through his latest book, "Things I Have Learned in My Life So Far," Sagmeister punctuated the day with an incredible statement about the power of design to reach, inspire and move.  His intensely personal and raw approach to design defies description.  Go read his book, I am.
 
Well, as you can see, it was a good day in Chicago.  More updates from Gravity Free: 2008 will be coming soon.  If you're at the show, let me know what you think of it so far.
 
 
 
 
 

Skip the TV Spots, Give Out Free Cash

Posted byAngela Heiple

Free Money as Advertising - Absolut Cash Machine (GALLERY)

(TREND HUNTER) As part of its massive “In an Absolut World” campaign, Absolut Vodka went beyond the typical media of tv spots, print ads and billboards with an Absolut Cash Machine. They wanted people to experience the Absolut World first hand in a creative and unexpected way. Working with TBWA ad agency in B… [More]

 
 
 Next >>
About YSA

A place where creative folks and clients, account people and strategists gather to discuss Live Communications and its singular ability to create deeper, more meaningful relationships between

customers and brands. 

 

So pull up your keyboard and raise a few questions, share some ideas, provide a little inspiration.  Oh, yeah... and get comfortable.  After all, it's your place.

 

Developed by the creatives of EWI Worldwide, www.ewiworldwide.com.


Brands
Sign in