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Help Is On Its Way

Posted byAngela Heiple
 
Courtesy of http://mocoloco.com
 
Help is a new line of healthcare products designed by Richard Fine who was inspired when shopping for pain relievers for a headache. The experience only made his head hurt more: the ugly packaging screamed out slogans under the neon lights, adding to the confusion. Fine’s response was to create simple packaging out of soft molded paper pulp, designed to be calming. The first two products are “help I have a headache” and “help I’ve cut myself”, tablets and bandages, respectively.

 
 
 

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About YSA
Developed by the creatives of EWI Worldwide to inform, inspire and engage.  YSA promotes innovation and creativity within the world of Live Communications, by sharing fresh ideas and creative applications from a variety of perspectives.
 
"Creative in our industry is no longer about architecture and design, but understanding the most effective means of communicating a client's story and meeting their business objectives.  We built YSA to provide a source of inspiration in our industry, where creative and storytelling come together to achieve a higher meaning and a greater result."
                      -- Bud Price, CCO, EWI Worldwide 
 
For more on "Live Communications", visit www.ewiworldwide.com.

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