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EWI Worldwide

Digital Marketing for Dummies

Posted byAngela Heiple
 
 
Finally!  An article that gives clarity to the big, buzzy, ever-growing conversation about Digital Marketing. We know about social networking, crowdsourcing, Linked-In, alternative media, SEO, CPM, CPC, CTR... but none of it means anything without knowing how it can help generate great ROI.
 
Whether you're exploring how Digital Marketing fits your overall brand marketing strategy or helping clients and executive management better understand it, you should read this article: Digital Nonsense: Five Strategies To Understanding a World of Digital Marketing Noise and Confusion.  The writer helps weed out the nonsense and provides examples of brands doing it right.

 
 
 

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About YSA
Developed by the creatives of EWI Worldwide to inform, inspire and engage.  YSA promotes innovation and creativity within the world of Live Communications, by sharing fresh ideas and creative applications from a variety of perspectives.
 
"Creative in our industry is no longer about architecture and design, but understanding the most effective means of communicating a client's story and meeting their business objectives.  We built YSA to provide a source of inspiration in our industry, where creative and storytelling come together to achieve a higher meaning and a greater result."
                      -- Bud Price, CCO, EWI Worldwide 
 
For more on "Live Communications", visit www.ewiworldwide.com.

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