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Guerilla Hanging Ads - Sparring Partner Gym (GALLERY)

Posted byAngela Heiple

Guerilla Hanging Ads - Sparring Partner Gym (GALLERY)

(TREND HUNTER) By the curious looks you see on the faces of the people in this Italian street, the guerilla campaign for Sparring Partner Gym is pretty effective. The campaign which was concocted by the Leo Burnett Ad Agency, Italy; cleverly uses transparent billboards of people exercising their biceps by hanging… [More]

Tags: Brand Stories, Events & Promotions
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On Jul 11 2009 01:40, john said:

Nice campaign but what else are they doing - can't find the gym through Google and i would have thought that a SM campaign would drive more custom than a clever outdoor campaign...creatively I love it.

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